Wood in Process by Envisions and Finsa, Milan. Illustration by Elvis Wesley Wood in Process by Envisions and Finsa, Milan. Illustration by Elvis Wesley
Wood in Process by Envisions and Finsa, Milan. Photography by Ronald Smits Wood in Process by Envisions and Finsa, Milan. Photography by Ronald Smits
Wood in Process by Envisions and Finsa, Milan. Sample by Simone Post. Photography by Ronald Smits Wood in Process by Envisions and Finsa, Milan. Sample by Simone Post. Photography by Ronald Smits
Wood in Process by Envisions and Finsa, Milan. Sample by, Henriette Tilanus. Photography by Ronald Smits Wood in Process by Envisions and Finsa, Milan. Sample by, Henriette Tilanus. Photography by Ronald Smits

Milan Salone 2017: Provocative prototypes

06 : 04 : 2017 Milan Salone 2017 : Material Futures : Anti-Materials

Milan – Design collective Envisions has collaborated with Spanish MDF manufacturer Finsa to imagine the future of wood as a material.

  • 12 designers were given free rein to experiment with raw fibres, adhesive resins and by-products of MDF
  • A virtual reality experience also revealed the Finsa factories and new material possibilities through a digital landscape

With the aim of being an industry-inspiring laboratory, the Envisions collective’s latest project serves as an impressive incubator for conceiving new identities for wood.

‘We decided to exhibit material processes rather than final objects, as the possibilities of experiments are often undervalued,’ designer Simone Post tells LS:N Global. ‘This way of working is more familiar for designers, but is less common for corporate companies and has a lot of value.’

Offering a contemporary exploration of mundane MDF, the highly visual, playful and textured prototypes offer a glimpse into the future potential of ubiquitous materials and their potential applications.

The Big Picture

For more on the changing perceptions of low-value materials within the realms of luxury design, and the leading designers that are driving this, read our Anti-Materials design direction. LS:N Global will be reporting live from Milan Salone Internazionale del Mobile all week, so keep an eye on our Briefing and Shows sections.

Discover More Daily Signals
The Trend: Human by Design

Daily Signals

The Trend: Human by Design

LS:N Global’s coverage of design in 2025 explored humanising design and branding in the age of elasticity.
Design : Creativity : Branding
The Big Idea: Branding in the Age of Elasticity

Daily Signals

The Big Idea: Branding in the Age of Elasticity

LS:N Global’s coverage of design in 2025 explored humanising design and branding in the age of elasticity.
Design
The Campaign: New Forest’s rebranding turns tourists into custodians

Daily Signals

The Campaign: New Forest’s rebranding turns tourists into custodians

LS:N Global’s coverage of design in 2025 explored humanising design and branding in the age of elasticity. 
Design
The Viewpoint: Rehumanising 3D Design

Daily Signals

The Viewpoint: Rehumanising 3D Design

LS:N Global’s coverage of design in 2025 explored humanising design and branding in the age of elasticity. 
Design
The Space: Glossier unveils immersive experience for Fleur fragrance launch in Paris

Daily Signals

The Space: Glossier unveils immersive experience for Fleur fragrance launch in Paris

LS:N Global’s coverage of design in 2025 explored humanising design and branding in the age of elasticity.
Design
The Trend: The Great Beauty Blur

Daily Signals

The Trend: The Great Beauty Blur

2025 marks a critical inflection point for beauty. The sector, once defined by diversity and creativity, has grown increasingly monotonous, as glob...
Beauty : Wellness : Identity
The Big Idea: Neo-community Market

Daily Signals

The Big Idea: Neo-community Market

Brands are redefining engagement by transforming followers into communities where belonging is the ultimate currency.
Beauty : Engagement : Community
The Campaign: The Ordinary exposes beauty industry buzzwords in dystopian new video

Daily Signals

The Campaign: The Ordinary exposes beauty industry buzzwords in dystopian new video

In a provocative campaign in October 2025, skincare brand The Ordinary called out the beauty industry’s reliance on pseudo-scientific language.
Beauty : Skincare : Cosmetics
The Viewpoint: Reframing Ageing

Daily Signals

The Viewpoint: Reframing Ageing

Jacynth Bassett, founder and CEO of Ageism Is Never In Style, is reshaping the conversation around ageing, positioning it as a privilege rather tha...
Beauty : Marketing : Ageing
The Space: Koyia perfumery asks customers to pay with time rather than money

Daily Signals

The Space: Koyia perfumery asks customers to pay with time rather than money

In September 2025, Swedish fragrance brand Koyia introduced a forest-based retail concept where the only currency is time.
Beauty : Retail : Fragrance
You have 1 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN