Milan Salone 2017: Intimate recommendations
Passeggiata by Airbnb and Martina Mondadori Sartogo, Milan

Milan Salone 2017: Intimate recommendations

Milan – Airbnb has collaborated with Cabana magazine founder Martina Mondadori Sartogo to produce a series of distinctly Milanese experiences.

Milan – Airbnb has collaborated with Cabana magazine founder Martina Mondadori Sartogo to produce a series of distinctly Milanese experiences.

  • Passeggiata comprises a programme of guided tours of the city led by established and emerging designers
  • The two-part collaboration also includes an installation at Casa degli Atellani, a 15th-century private home

Open for the duration of the Salone Internazionale del Mobile, Casa degli Atellani serves as the starting point for the Passeggiata programme of tours and experiences, each of which is curated by either a design critic, designer or influencer, and aims to reveal a hidden side to the city.

The experiences include a journey led by Design Miami/ director Rodman Primack into the life and work of architect Piero Portaluppi, who extended and refurbished the private home in 1922, while Fabrica creative director Sam Baron leads a tour to Noberasco, a boutique dried fruit store founded in 1908. The project follows the launch of Airbnb’s trips platform, which provides curated experiences that aim to immerse travellers in local culture.

As part of its continuing effort to champion emerging and established designers, Airbnb also invited Sartogo to curate a collection of objects that illustrate the creative process in the context of the space. A selection of unique eating utensils collected by Baron, material samples from Studio Formafantasma and a rock collection belonging to designer Faye Toogood are among the pieces on display.

The Big Picture

LS:N Global is reporting live from the Salone Internazionale del Mobile. For more stories, check out our Briefing and Shows sections.

Discover More Daily Signals
Porsche taps into the kidult economy

Daily Signals

Porsche taps into the kidult economy

Porsche is accelerating into the collectable art economy with a collaboration that merges automotive heritage and pop culture.
Mobility : Design : Pop Culture & Media
Maison Margiela Residences unveiled in Dubai

Daily Signals

Maison Margiela Residences unveiled in Dubai

Parisian fashion house Maison Margiela is extending its avant-garde design language into residential living, choosing Dubai’s Palm Jumeirah for its...
Luxury : Design : Architecture
Stat: High earners no longer feel rich as UK wealth perceptions shift

Daily Signals

Stat: High earners no longer feel rich as UK wealth perceptions shift

According to a new wealth survey by Times Money and YouGov, just 21% of Britons earning more than £125,000 ($164,5000, €142,085) a year consid...
Wealth : Society : Statistic
Johnnie Walker rewrites Keep Walking for the individualist age

Daily Signals

Johnnie Walker rewrites Keep Walking for the individualist age

Diageo-owned whisky brand Johnnie Walker is updating its iconic Keep Walking platform to focus on personal expression over collective milestones, r...
Drink : Design : Branding
Dubai opens first restaurant led by an AI chef

Daily Signals

Dubai opens first restaurant led by an AI chef

Woohoo is Dubai’s latest restaurant opening, where the menu is created by an AI system rather than a traditional chef. The concept emerged after re...
Technology : Food : Hospitality
Stat: UK study reveals a generation of young boys feel unseen

Daily Signals

Stat: UK study reveals a generation of young boys feel unseen

Male Allies UK has unveiled a stark snapshot of how boys across Britain are navigating identity, belonging and uncertainty. 
Society : Masculinity : Manosphere
Ricola launches herbal-scented scarves for flu season

Daily Signals

Ricola launches herbal-scented scarves for flu season

Ricola, the Swiss herbal wellness manufacturer known for its cough sweets, has launched a limited-edition scented scarf collection that transforms ...
Fashion : Advertising : Health & Wellness
Ikea rebuilds its smart home range around accessibility

Daily Signals

Ikea rebuilds its smart home range around accessibility

Ikea is accelerating its smart home ambitions with the launch of 21 new Matter-compatible products – a line-up spanning lighting, sensors and contr...
Design : Home & Family : Technology
Stat: Gen Z and Gen Alpha to dominate future fashion spending

Daily Signals

Stat: Gen Z and Gen Alpha to dominate future fashion spending

A new US report from Boston Consulting Group (BCG) highlights a major power shift in fashion consumption, as Gen Z and Gen Alpha emerge as the indu...
Retail : Fashion : Statistic
Global Wellness Summit 2025: Dubai positions itself as the new epicentre of global wellness innovation

Daily Signals

Global Wellness Summit 2025: Dubai positions itself as the new epicentre of global wellness innovation

As the 19th Global Wellness Summit opened in Dubai, the city used its host-stage moment to reinforce why the Middle East is fast becoming a global ...
Global Wellness Summit : Health : Wellness
You have 1 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN