Kale-Friendly Chicken
#CleanEating burger by KFC, UK

Kale-Friendly Chicken

UK – KFC has remained true to its fast food roots with a new advertising campaign that parodies the hysteria surrounding clean eating.

Article/20920 996
#CleanEating burger by KFC, UK

UK – KFC has remained true to its fast food roots with a new advertising campaign that parodies the hysteria surrounding clean eating.

  • The chain posted images of a new #cleaneating burger made from chia-seeded cauliflower and ice cube relish on its Facebook account
  • KFC has created a fictional influencer, Figgy Poppleton-Rice, to introduce the fictitious burger

The new campaign seemingly marks a drastic departure for KFC with the introduction of its first clean eating burger. Endorsed by the fictitious character Figgy Poppleton-Rice, the campaign mimics the rhetoric and aesthetic adopted by clean-eating influencers. The burger, which is billed as a combination of chia-seeded cauliflower bun, unsweetened almond yoghurt, ice cube relish, spiralised chicken breast and 100% British kale, was introduced via a video post on KFC’s Facebook page, which has been viewed nearly 5m times and provoked mixed reactions from viewers.

The campaign, which in fact introduces The Dirty Louisiana burger, includes an Instagram account for Poppleton-Rice, which has acquired more than 17,600 followers and features quotes designed to inspire such as ‘Don’t look back on the carrots you didn’t eat. Look forward to the ones you’re going to eat.’

The Big Picture

The clean eating backlash has begun and fast food brands such as KFC are taking advantage by remaining true to what they are – an indulgence. For more on nutrition wars, buy our latest Food and Drink Futures report.

Discover More News
AI billboard visualises real-time sun damage in UV awareness campaign

News

AI billboard visualises real-time sun damage in UV awareness campaign

A new study by the British Skin Foundation reveals that 38% of Britons have already been sunburnt in 2025 – with Gen Z (35%) and Millennials (30%) ...
Advertising : Health And Wellness : Beauty
Wimbledon elevates fan engagement with AI-powered digital experiences

News

Wimbledon elevates fan engagement with AI-powered digital experiences

The All England Lawn Tennis Club and IBM have unveiled an AI-powered experience designed to deepen audience engagement and enhance match under...
Wimbledon : Sports : Entertainment
Stat: Gen Alpha lead the charge in back-to-school shopping

News

Stat: Gen Alpha lead the charge in back-to-school shopping

Children and teenagers are now the primary decision-makers in back-to-school shopping, according to a new global study by SuperAwesome.
Retail : Gen Alpha : Statistic
The Fashion Innovation Agency debuts 3D garment volumetric capture service

News

The Fashion Innovation Agency debuts 3D garment volumetric capture service

The Fashion Innovation Agency at London College of Fashion has launched Reskinning Reality, the UK’s first 3D garment volumetric capture service ai...
Fashion : Technology : Virtual Fashion
Elemis brings beauty trackside with new Aston Martin F1 collection

News

Elemis brings beauty trackside with new Aston Martin F1 collection

Premium beauty brand Elemis is stepping further into the world of Formula 1 with the launch of four exclusive skincare collections in partnership w...
Aston Martin : Elemis : Formula 1
Stat: US cinema execs predict the end of traditional moviegoing within 20 years 

News

Stat: US cinema execs predict the end of traditional moviegoing within 20 years 

Over half of cinema executives in the US believe the traditional cinema model will no longer be viable within the next 20 years, according to a new...
Movies : Entertainment : Stat
 New clubhouse for women’s sports retail opens in London

News

New clubhouse for women’s sports retail opens in London

A new retail concept is putting women’s sport centre stage this summer.
Sports : Retail : Fashion
Foresight Friday: Rose Coffey, senior foresight analyst

News

Foresight Friday: Rose Coffey, senior foresight analyst

Every Friday, The Future Laboratory team offers an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, ...
Foresight Friday : Fashion : Sustainability
Stat: Nearly half of women feel misunderstood by brands

News

Stat: Nearly half of women feel misunderstood by brands

Despite driving an estimated £25 trillion ($31.8 trillion, €29.4 trillion) in global discretionary spending, nearly half of women worldwide say bra...
Branding & Advertising : Brands : Retail
Modem’s Dream Recorder turns sleep into spatial storytelling

News

Modem’s Dream Recorder turns sleep into spatial storytelling

Dutch design studio Modem has unveiled Dream Recorder, an AI-powered device that transforms spoken memories of dreams into cinematic video se...
Technology : Modem : Dreams
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN