Any-time wine

The on-demand subscription service provides oenophiles with the option of daily, weekly or bi-weekly deliveries of expertly curated wines. The redesigned 750ml bottle of wine is flatter and manufactured from plastic so that it can be easily posted through a letterbox without breaking.

Although wine consumption among Millennials continues to grow, with spending having increased from 24% in 2013 to 31% in 2016 according to The Drinks Business, wine subscription services are often impeded by the inconvenience of having to stay at home for a delivery. ‘We’re primarily targeting Millennial wine-drinkers like myself who live in urban centres and are barely ever home to receive deliveries,’ says co-founder Joe Revell.

The bottles are fully recyclable, and using plastic rather than glass enables the brand to minimise its carbon footprint during the manufacturing and delivery processes.