Real-world gaming
Wildlands Documentary trailer by Ubisoft, Paris

Real-world gaming

Paris – Ubisoft is releasing a film that introduces the real-life stories behind its Tom Clancy’s Ghost Recon: Wildlands game.

Article/20783 915
Wildlands Documentary trailer by Ubisoft, Paris

Paris – Ubisoft is releasing a film that introduces the real-life stories behind its Tom Clancy’s Ghost Recon: Wildlands game.

  • The film, Wildlands, will be released on 6 March 2017
  • Directed by Colin Offland, the documentary introduces key figures from the South American cocaine trade

The feature-length film will introduce key figures from the Bolivian drug trade in South America around which the game’s fictional narrative has been created. The documentary is presented by author Rusty Young, known for his book Marching Powder, which documents the true story of convicted drug smuggler Thomas McFadden, who spent time in a Bolivian prison.

Travelling through Bolivia, Colombia and North America, Young discusses the South American cocaine trade with figures on both sides of the law – from coca farmers to Special Forces soldiers dedicated to fighting the illegal drug trade to George Jung, ‘the man known for hooking North America on cocaine’.

The game is the latest instalment in the Tom Clancy Ghost Recon series and features players fighting as part of the Ghosts, an elite special operations unit deployed by the US government to tackle the Santa Blanca drugs cartel in Bolivia.

The Big Picture

Adding a didactic dimension to marketing campaigns allows brands like Ubisoft and Netflix to increase their reach and engage more fully with their audience, heralding the next phase of Faction Marketing in which the lines between reality and fiction become ever more blurred.

Discover More News
SXSW London 2025: Designing with empathy and reimagining Time magazine’s legacy

News

SXSW London 2025: Designing with empathy and reimagining Time magazine’s legacy

On day three of SXSW London, the design track spotlighted the future of design in an AI-driven world, with speakers urging designers to focus on wh...
Design : Technology : Media
Foresight Friday: Rose Coffey, senior foresight analyst

News

Foresight Friday: Rose Coffey, senior foresight analyst

Every Friday, The Future Laboratory team offers an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, ...
Fashion : Retail : Advertising
Stat: UK shopping centres lag in EV charging infrastructure

News

Stat: UK shopping centres lag in EV charging infrastructure

A new study by Zenith, a UK leasing and fleet management firm, reveals that 20% of the country’s shopping centres lack any electric vehicle (EV) ch...
Electric Vehicles : EV : Charging Points
SXSW London 2025: The Store of 2050 and Minecraft’s chicken jockey opportunity

News

SXSW London 2025: The Store of 2050 and Minecraft’s chicken jockey opportunity

On day two of SXSW London, the panel Retail Remix: The Store of 2050 brought together executives from Co-op, Mondelez International and creative ag...
Pop Culture & Media : Technology : Branding
Nike and Lego team up on creative play experiences and products

News

Nike and Lego team up on creative play experiences and products

Nike and the Lego Group have launched a global partnership to inspire kids through active and creative play, combining sport and imagination.
Technology : Nike : Lego
Stat: Consumers globally are buying clothes they never wear

News

Stat: Consumers globally are buying clothes they never wear

According to Statista Consumer Insights, a notable number of shoppers admit to buying clothes they never wear – a wasteful habit most common among ...
Fashion : Retail : Sustainability
SXSW London 2025: Biological age, AI-powered abundance and Substack’s in-person future

News

SXSW London 2025: Biological age, AI-powered abundance and Substack’s in-person future

The first edition of SXSW in London brought hundreds of visitors to Shoreditch for a mix of music, film, experiential workshops and forward-thinkin...
Pop Culture & Media : Global Events : Wellness
QuiteLike unveils rebranding to inspire joyful home cooking

News

QuiteLike unveils rebranding to inspire joyful home cooking

Meal kit brand QuiteLike has unveiled a striking rebranding designed to elevate dinnertime beyond mere convenience.
Food And Drink : Advertising & Branding : Design
Stat: US teen beauty spending soars to record high fuelled by fragrance boom

News

Stat: US teen beauty spending soars to record high fuelled by fragrance boom

Teen beauty spending in the US has surged to record levels, according to Piper Sandler’s latest Taking Stock With Teens report.
Beauty : Gen Alpha : Gen Alpha Consumers
Oura flips the script on ageing in new Give Us the Finger campaign

News

Oura flips the script on ageing in new Give Us the Finger campaign

Oura is challenging cultural norms around ageing with its latest brand campaign, Give Us the Finger.
Health And Wellness : Longevity Lifestyles : Technology
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN