Drivers of change

Drivers of change

New York – Ford has opened Ford Hub, an interactive brand experience studio that shines a spotlight on the mobility arm of its business.

Article/20781 8dd
Go Further by Ford, New York

New York – Ford has opened Ford Hub, an interactive brand experience studio that shines a spotlight on the mobility arm of its business.

  • The studio is located in the shopping centre and transport hub Westfield World Trade Center
  • Visitors can take part in a variety of mobility-themed activities, including a game in which players race through a futuristic city on different modes of transport

The interactive space aims to introduce consumers to Ford’s vision for the future of transport. The company, which recently rebranded as an auto and mobility company, has expanded its offer to introduce fleets of ride-sharing vans and bicycle rentals, and announced in 2016 its plan to have a ‘high-volume, fully autonomous SAE level 4-capable vehicle in commercial operation in 2021’.

Ford Hub features an interactive mobility map that provides real-time information on traffic in the city including ferries and trains, demonstrating the brand’s commitment to bridging the gap between private and public transport.

The brand’s mobility services are highlighted in an ad that will make its debut in the coveted air time before the Super Bowl kick-off. The 90-second spot shows people caught in a variety of frustrating situations before announcing: ‘Nobody likes being stuck. That’s why Ford is developing new ways to help you move through life’.

The Big Picture

Brands such as Ford and Tesla are tapping into the Ride-share Market and developing innovative platforms and services that are changing the way that consumers think about transport.

Discover More News
Arabian Travel Market 2025: Connected transport and cruise tourism

News

Arabian Travel Market 2025: Connected transport and cruise tourism

Day three of Arabian Travel Market (ATM) 2025 cast a spotlight on the evolving role of connected transport and the booming cruise sector in shaping...
Travel : Middle East Travel : Global Events
Stat: Kenya and Egypt lead Africa’s accelerating AI investment race

News

Stat: Kenya and Egypt lead Africa’s accelerating AI investment race

New research from cybersecurity company Fortinet reveals that 85% of African businesses across five key markets plan to invest in AI within the nex...
Statistic : Stat : Egypt
Future Days 2025: How TimeOut turned a magazine into a destination food market

News

Future Days 2025: How TimeOut turned a magazine into a destination food market

Just days after a climate-induced power outage plunged Portugal into darkness, Lisbon emerged as a beacon of resilience and innovation with the ope...
Global Events : Sustainability : Placemaking
Arabian Travel Market 2025: The power of human and spiritual connection

News

Arabian Travel Market 2025: The power of human and spiritual connection

Day two of the Arabian Travel Market (ATM) 2025 continued to spotlight the future of global tourism with a strong focus on human, cultural and spir...
Travel : Travel & Hospitality : Global Events
ChatGPT expands into e-commerce

News

ChatGPT expands into e-commerce

OpenAI has announced the launch of new shopping features within ChatGPT.
Technology : Retail : AI
Stat: American Gen Z are more optimistic about finances than their elders

News

Stat: American Gen Z are more optimistic about finances than their elders

Young people are surprisingly optimistic about their personal finances, reveals new data from the NBC News Stay Tuned Poll, powered by SurveyMonkey.
Politics : Finance : Economy
Arabian Travel Market 2025: AI and accessible tourism

News

Arabian Travel Market 2025: AI and accessible tourism

LS:N Global reviews the most innovative discussions, impactful presentations and new product showcases seen at The Arabian Travel Market 2025 ...
Travel : Travel & Hospitality : Global Events
Stat: Consumers are willing to pay more for brands they trust

News

Stat: Consumers are willing to pay more for brands they trust

More than two-thirds of consumers in the US, the UK and Australia are willing to pay an average of 25% more for their favourite brands, according t...
Retail : Advertising And Branding : Value
Heineken launches innovation studio to supercharge social drinking

News

Heineken launches innovation studio to supercharge social drinking

Brewing company Heineken has launched Heineken Studio, a new experimental platform designed to redefine the social drinking experience.
Hospitality : Food And Drink : Beer
BritBox reveals 14-hour one-shot film tribute to British tv

News

BritBox reveals 14-hour one-shot film tribute to British tv

In a bold stand against CGI and AI imagery, BritBox’s latest campaign See It Differently brings back the magic of real-time filmmaking.
Britbox : Storytelling : Interactive Storytelling
You have 1 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN