Beauty quest

02.02.2017 Harvey Nichols : Fleur De Force : Influencers
Holy Grail by Harvey Nichols, London

London – Harvey Nichols has invited a series of beauty influencers to test and endorse products for its Holy Grail project.

The influencers participating in the Holy Grail project, which aims to deliver the ‘ultimate beauty edit’, will each be assigned a product type and test one product each week for five weeks, share their thoughts on Twitter, and select their favourite.

The initiative will pit renowned beauty brands such as Yves Saint Laurent against niche contenders such as Surratt Beauty. The rise of social media has given people access to more beauty brands than ever, and the campaign aims to present Stuffocated consumers with a curated selection of quality products.

‘The world of beauty is often a difficult one to navigate,’ says Daniela Rinaldi, group commercial director at Harvey Nichols. ‘Our Holy Grail project was born from a desire to offer impartial, informed advice.’

The Big Picture

Brands are tapping into the social power of online tastemakers to engage with their pool of loyal followers. To find out more, read our Influencer Market.

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