Best practice

The company enlisted design studio Wolff Olins to put together a number of GIFs and an interactive game that covered the company’s various policies and practices in a simplified, memorable way. The policy designs are easy to understand and create a new visual language for Telia, and include policies such as ‘don’t do insider trading’ and ‘don’t accept shiny gifts’.

‘It was important that our content found the right balance: ridiculous enough to be surprising and memorable but not so much that it detracted from the message or caused offence,’ reads the Wolff Olins site.

The initial concepts were tested with the company’s staff, with the final copy marking the company’s new tone of voice. Alongside the GIFs and game, the codes were shared in the form of a broadsheet newspaper and on a dedicated website. According to Wolff Olins, the campaign has had 20,000 staff views in the first eight weeks.