Paris – Bon Parfumeur has launched a range of fragrances that are designed to be mixed and matched.
The range, which comprises 15 fragrances, is described as a ‘fragrance playlist for every mood, experience and emotion’, and carries the tagline ‘true luxury is freedom’.
Developed and produced in France, each of the colour-coded products features a three-digit number that corresponds to the ingredients inside. The 102 contains tea, cardamom and mimosa, while the 601 features vetiver, cedar and bergamot.
‘The essences of the product mix on the skin and reveal themselves,’ the brand said in a statement. ‘By choosing an emotion and superimposing it, each individual can express their unique mix.’
Bon Parfumeur is collaborating with brands and celebrities to develop a series of signature fragrance collections, and recently announced a partnership with artist Louis-Marie de Castelbajac.
Consumers are increasingly interested in customisable cosmetics, and brands are rethinking their formulas to offer products that are easy to personalise. For more, read our Cosmetic Cocktailing microtrend.