Ray of light: United Nude’s brand new vision

07.06.2010 New York : United Nude : Flagship

New York – A dark, nightclub-feel interior is the visual aesthetic of choice for United Nude’s recently opened New York flagship store.

The shoe brand, known for its conceptual, architecturally inspired footwear, has designed a dynamic retail space reflecting its innovation-driven brand identity.

Curved, vibrantly lit LED walls surround the store and frame the shoes, giving each pair an almost revered, exhibit-like quality. Sculptural abstract design continues in the form of a dark mass installation – a simplified representation of a Lamborghini Countach, via 3D software, in a lower resolution.

The vision of designer, creative director, co-founder and architect Rem Koolhaas for the Manhattan store is for consumers ‘to fully understand the brand and get the total United Nude experience’.

LS:N Global has previously reported on United Nude’s innovative retail designs in Amsterdam. For more information on retail developments, refer to our Retail Futures reports.

You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
Discover Our Memberships Sign in

What do we use cookies for?

We use cookies to enable the use of our platform’s paid features and to analyse our traffic. No personal data, including your IP address, is stored and we do not sell data to third parties.

Learn more