Smell-a-vision: Web surfers scent surprise

Brasilia – A perfume company has developed a unique way to market fragrances to online shoppers.

Brazilian company Natura Kaiak teamed up with internet cafés in Brazil to install mini-printers attached to computer monitors.

When internet users clicked a banner that said ‘the best selling men’s fragrance in the country just changed. Want to try it? Click this banner. It’s scented’ – surprised surfers received a printed perfume tester.

Proving the success, the scented banner had a click-through rate of 17.2% – 43 times higher than the global average.

Multi-sensory experiences are becoming increasingly important to connect with consumers. For another example of this, read about fashion label Acne teaming up with fragrance brand Byredo.