London – Technology as a medium to claim back time, the expanding whisky market and individually tailored travel all featured at our Luxury Network Evening last night.
Ahead of our Luxury Futures Forum 2016, LS:N Global and The Future Laboratory welcomed a selection of speakers from across the luxury sector who shared their insight with our members in a roundtable discussion.
We heard from Thomas Aske, co-founder of Black Rock and Fluid Movement, who discussed the expanding whisky market and the importance of making it accessible to all through clear signposting on flavour, strength and cost.
We also welcomed Pia Stanchina, luxury consultant and co-founder of FutureGirlCorp, a business workshop and networking event for businesswomen and entrepreneurs, who highlighted the need to learn from Silicon Valley and be prepared to iterate rather than look for a definite answer.
Then it was the turn of our own foresight editor Steve Tooze, who spoke about his project with UBS, which has identified the new digital signifiers as the ability to claim back time and building a digital reputation.
Laura Mitchell from bespoke travel company Brown and Hudson spoke about the desire for educational experiences that consumers can invest in.
Finally, LS:N Global’s visual trends analyst Aleksandra Szymanska discussed our new macrotrend Virtual Baroque, through which luxury brands are creating playful, self-aware advertising that moves away from ideas of craftsmanship and highlights quality through digital opulence.