Conscious collaboration

04 : 11 : 2016 Ethical Luxury : Maiyet : Convergence

London – Ethical fashion label Maiyet’s first pop-up space in London focuses on collaboration and experience.

  • Design studio Cavendish Studios worked with the brand to develop a sculptural installation
  • ‘Maiyet believes emphatically in the strength of community’ – Paul van Zyl, co-founder, Maiyet
Maiyet Store, London
Maiyet Store, London
Maiyet Store, London
Maiyet Store, London
Maiyet Store, London

The five-year-old label, which hails from New York, has made a name for itself by taking a socially conscious and ethical approach to sourcing. Its new space brings together a range of like-minded brands, including eco-friendly beauty company Tata Harper and Indian-inspired jewellers Madhuri Parson.

In collaboration with health and wellness expert Jasmine Hemsley, the space also features East by West, a café that fuses ancient Ayurvedic food principles with fresh, seasonal British ingredients.

During its three-month residency, the space will play host to a rotating programme of events including performance art, screenings, live music, chef tastings, book launches, poetry readings and an exclusive show by illusionist Asi Wind.

The Big Picture

Bricks-and-mortar retailers are embracing collaboration, curation and community. Speaking at our latest Retail Futures Forum, the CCO of Clerkenwell London explained why.

You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
Discover Our Memberships Sign in

What do we use cookies for?

We use cookies to enable the use of our platform’s paid features and to analyse our traffic. No personal data, including your IP address, is stored and we do not sell data to third parties.

Learn more