Farm-to-closet

27 : 10 : 2016 John Berner : Alexander Stutterheim : Knitwear

Sweden – John Sterner is a new slow fashion knitwear range that is transparent about its production methods.

  • The brand was founded by designer Alexander Stutterheim, who is known for his high-end mackintoshes
  • A small yellow tag with a serial number similar to that attached to sheep’s ears will be attached to each sweater
John Sterner by Alexander Stutterheim, Sweden John Sterner by Alexander Stutterheim, Sweden
John Sterner by Alexander Stutterheim, Sweden John Sterner by Alexander Stutterheim, Sweden
John Sterner by Alexander Stutterheim, Sweden John Sterner by Alexander Stutterheim, Sweden
John Sterner by Alexander Stutterheim, Sweden John Sterner by Alexander Stutterheim, Sweden

The farm-to-closet knitwear has been created to combine a love of sustainable living with high-end fashion, favouring quality over quantity with only two styles available, one of which is produced entirely by hand and the other created with minimal machinery.

‘At no stage shall production be rushed, or corners cut,’ states the website. ‘This is a life investment piece.’ With each sweater taking around a week to knit, the brand offers a contrast to the buy-now, throw-away-tomorrow mentality of fast fashion.

All the sweaters will be produced from a herd of about 50 sheep and Stutterheim is developing an app that will enable customers to follow the herd’s movements, notifying them when the sheep are sheared and the wool dyed and knitted, thus strengthening their connection to the garment.

The Big Picture

Brands such as John Sterner and Kering exemplify the luxury market’s propensity for sustainability in the manner of Whole-system Thinking.

Discover More Daily Signals
The Trend: Mood-matching Fashion

Daily Signals

The Trend: Mood-matching Fashion

Fashion discovery is evolving, guided by emotional cues and powered by generative AI. Rather than surfacing static product results, next-gen tools ...
Fashion : Retail : Search And Discovery
The Big Idea: Viva Tech 2025: Five Sustainable Fashion Start-ups

Daily Signals

The Big Idea: Viva Tech 2025: Five Sustainable Fashion Start-ups

At VivaTech 2025, fashion-focused innovators showcased how AI can be used to tackle the industry’s sustainability challenge.
Fashion : Technology : VivaTech
The Campaign: Depop reframes second-hand fashion as secret to personal style

Daily Signals

The Campaign: Depop reframes second-hand fashion as secret to personal style

Fashion resale platform Depop (now a subsidiary of Etsy) has launched its largest US campaign to date. Created by Uncommon Creative Studio, Where T...
Fashion : Secondhand Market : Retail
The Viewpoint: Wearable Skincare

Daily Signals

The Viewpoint: Wearable Skincare

Sylva’s founder Tallulah Harlech was diagnosed with psoriasis when she was just nine years old. LS:N Global spoke to the fashion stylist and consul...
Fashion : Skincare : Wellness
The Space: Iris van Herpen unveils Sympoiesis at Paris Haute Couture Week

Daily Signals

The Space: Iris van Herpen unveils Sympoiesis at Paris Haute Couture Week

At Paris Haute Couture Week, Iris van Herpen unveiled Sympoiesis, a collection steeped in material innovation.
Fashion : Couture : Biofabrication
The Trend: Human by Design

Daily Signals

The Trend: Human by Design

LS:N Global’s coverage of design in 2025 explored humanising design and branding in the age of elasticity.
Design : Creativity : Branding
The Big Idea: Branding in the Age of Elasticity

Daily Signals

The Big Idea: Branding in the Age of Elasticity

LS:N Global’s coverage of design in 2025 explored humanising design and branding in the age of elasticity.
Design
The Campaign: New Forest’s rebranding turns tourists into custodians

Daily Signals

The Campaign: New Forest’s rebranding turns tourists into custodians

LS:N Global’s coverage of design in 2025 explored humanising design and branding in the age of elasticity. 
Design
The Viewpoint: Rehumanising 3D Design

Daily Signals

The Viewpoint: Rehumanising 3D Design

LS:N Global’s coverage of design in 2025 explored humanising design and branding in the age of elasticity. 
Design
The Space: Glossier unveils immersive experience for Fleur fragrance launch in Paris

Daily Signals

The Space: Glossier unveils immersive experience for Fleur fragrance launch in Paris

LS:N Global’s coverage of design in 2025 explored humanising design and branding in the age of elasticity.
Design
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN