Snap on the go
Spectacles by Snapchat

Snap on the go

Global – Social media meets wearables in Snapchat’s newly launched sunglasses with built-in camera.

Article/20188 6df
Snapchat Spectacles by Snap.Inc, Global

Global – Social media meets wearables in Snapchat’s newly launched sunglasses with built-in camera.

  • Snapchat Spectacles mimic the social media platform in allowing 10 seconds of recorded footage
  • With a 115-degree angle, the circular lens can capture more video material than a conventional smartphone camera

The spectacles have been designed to record circular footage rather than the traditional square and rectangular formats, which, in conjunction with the camera's eye-level perspective, will mean footage more closely resembles human vision and therefore more closely mimics users’ memory of an event.

The 10-second long clips, which users capture by pressing a small button near the glasses’ arm, are automatically saved to Snapchat Memories via Bluetooth or wi-fi and play full-screen on any device.

The spectacles resemble Google’s now obsolete Google Glass in functionality – both products could be used as a wearable camera – but not in aesthetic. Snapchat’s glasses, with their kitsch 1990s look, have been designed to appeal to the brand’s younger audience and have a more affordable price tag of £100 ($129.99, €116) than Google’s £1,154 ($1,500, €1,338).

Evan Spiegel, CEO of the newly rebranded Snapchat (now Snap Inc), told The Wall Street Journal that the product will tackle the culture of exclusion associated with smartphones, with users holding their devices up ‘like a wall in front of your face’.

The Big Picture

Gen Viz kids are in search of products that allow a fluid integration of our digital and physical worlds, enabling them to capture an event without interrupting the experience. See our Awakening Tech macrotrend for more.

Discover More News
MAD//Fest 2025: Culture, collaborations and creating a new identity for women’s football

News

MAD//Fest 2025: Culture, collaborations and creating a new identity for women’s football

On day two of MAD//Fest 2025, Ruth Hooper, chief marketing officer at the Women’s Super League (WSL), set out a vision for reshaping the visual ide...
Global Events : Advertising & Marketing : Football
Stat: US Gen Alpha favour consoles over mobiles for game play

News

Stat: US Gen Alpha favour consoles over mobiles for game play

Despite assumptions that mobile gaming dominates among young people, a new US report reveals that Generation Alpha are leading the charge in consol...
Statistic : Gaming : Media
Together Group and The Future Laboratory unveil New Codes of Luxury: Immersive Technologies for Transformation report

News

Together Group and The Future Laboratory unveil New Codes of Luxury: Immersive Technologies for Transformation report

In their latest report, New Codes of Luxury: Immersive Technologies for Transformation, The Future Laboratory and Together Group explore how immers...
Luxury : Technology : Design
MAD//Fest 2025: Delayed adulthood, algorithmic segregation and Gen Z hippies

News

MAD//Fest 2025: Delayed adulthood, algorithmic segregation and Gen Z hippies

MAD//Fest returned to Shoreditch on 1 July 2025, with this year’s theme Be Less Boring challenging brands to rethink how to engage with new audiences.
Global Events : Advertising & Marketing : Gen Z
Habitat and Pinterest unveil immersive campaign putting emotion into home design

News

Habitat and Pinterest unveil immersive campaign putting emotion into home design

Habitat has teamed up with Pinterest for an immersive storytelling campaign that repositions homeware as a tool for emotional re-invention and shop...
Retail : Design : Technology
Stat: Young adults are redefining romantic relationships on their terms

News

Stat: Young adults are redefining romantic relationships on their terms

As romantic norms fragment, 20% of people are now unknowingly practising ‘relationship anarchy’, according to the latest State of Dating repor...
Statistic : Stat : Dating
AI billboard visualises real-time sun damage in UV awareness campaign

News

AI billboard visualises real-time sun damage in UV awareness campaign

A new study by the British Skin Foundation reveals that 38% of Britons have already been sunburnt in 2025 – with Gen Z (35%) and Millennials (30%) ...
Advertising : Health And Wellness : Beauty
Wimbledon elevates fan engagement with AI-powered digital experiences

News

Wimbledon elevates fan engagement with AI-powered digital experiences

The All England Lawn Tennis Club and IBM have unveiled an AI-powered experience designed to deepen audience engagement and enhance match under...
Wimbledon : Sports : Entertainment
Stat: Gen Alpha lead the charge in back-to-school shopping

News

Stat: Gen Alpha lead the charge in back-to-school shopping

Children and teenagers are now the primary decision-makers in back-to-school shopping, according to a new global study by SuperAwesome.
Retail : Gen Alpha : Statistic
The Fashion Innovation Agency debuts 3D garment volumetric capture service

News

The Fashion Innovation Agency debuts 3D garment volumetric capture service

The Fashion Innovation Agency at London College of Fashion has launched Reskinning Reality, the UK’s first 3D garment volumetric capture service ai...
Fashion : Technology : Virtual Fashion
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN