Spirit song

26 : 09 : 2016 The Pure Spirit Club : Goro : Netstalgia

Berlin – A new audio-visual online experience uses pop-up windows and music to help viewers relax.

  • Pure Spirit Club is an interactive meditation experience
  • The project was created by the music producer and multimedia artist Mojo Goro
Pure Spirit by Morjo Goro, Berlin Pure Spirit by Morjo Goro, Berlin
Pure Spirit by Morjo Goro, Berlin Pure Spirit by Morjo Goro, Berlin
Pure Spirit by Morjo Goro, Berlin Pure Spirit by Morjo Goro, Berlin

Pure Spirit Club is a web-based visual-audio art installation, conceived by the music producer Mojo Goro while making his most recent EP, White Dove. The Bulgarian-born artist came up with the idea in order to share the blissful state he achieves through meditation.

The experience, which requires users to disable their ad-blockers, inverts the usually fastidious nature of pop-ups by assimilating them into the interactive meditation guide.

‘Any musician can agree that creating music can be a spiritual experience and I had a particularly profound one while working on this song,’ Goro tells LS:N Global. ‘Offering a guided meditation I feel was the easiest, and probably only, way to communicate my message.’

The Big Picture

This pared-back 1990s aesthetic appeals to Gen Viz, for whom visuals are paramount to their online experience. To read more see, our Netstalgia macrotrend.

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