Preview: Anti-choice Architecture

26 : 09 : 2016 Stuffocation : Minimalism : Fashion

Global – Luxury brands are shunning excessive choice in favour of a more singular experience.

  • In an era of Stuffocation the value and meaning of products continues to be questioned
  • 63% of consumers are willing to pay more for simpler experiences, according to a 2015 study by Siegel+Gale
02 Tableware collection by Piaule
Alex Carro
The Nebula Coat by Per/Se and Kvadrat, London

Giving shoppers an abundance of choice may become a thing of the past. Backlash Brands are imposing their own point of view on consumers with a take-it-or-leave-it attitude. Shoppers at Per/se aren’t spoilt for choice, but that is the point. The brand makes one coat, and one only, operating on a two-month product cycle. ‘Choice has become second nature where we feel entitled to it, but more people are becoming attuned to asking what am I doing and why am I doing it?’ Hardeep tells LS:N Global.

From bookstores that sell only one book to a beauty brand editing down its skincare line, brands are offering an antidote to the excessive level of choice we now face on a daily basis.

The Big Picture

For more on the latest developments in choice architecture, read our micro trend Anti-choice Architecture.

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