Preview: Fastronomic Foodies

16.09.2016 Fastronomic Foodies : Convenience Culture : Food & Drink Futures 2016
Joe Conte, Fastronomic Foodies tribe footage and photography by Joseph Seif, film editing by James Maiki

Global – In our Fastronomic Foodies tribe, we examine how the desire for convenience is shaping how people buy and consume food.

  • The meal replacement market is estimated to be worth between £61m ($80m, €71m) and £83m ($110m, €98m), with a potential value of £6bn ($7.8bn, €7bn) in 2026, according to Ketosoy
  • Convenience-hungry Millennials dine out more often than Generation Xers or Baby Boomers, with 53% dining out once a week

Convenience is key to the Fastronomic Foodies’ way of life. They are pioneers of trends such as meal planning and replacements, and are hyper-knowledgeable about the food they eat and why they eat it. They understand that food is both a source of fuel and a source of pleasure, but with time of the essence, they seek shortcuts that enable them to get the best of both worlds.

Our case studies feature fitness instructor Connor Minney, 23, who always makes his meals ahead of time, Leanna Thomas, 28, our restaurant-loving fast casual connoisseur, and consultant Joe Conte, 32, whose diet once comprised 80% meal replacement products.

The Big Picture

For more on what fast, healthy and convenient means to these consumers, read our Fastronomic Foodies tribe.

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