Oodles of noodles

14.09.2016 Ramen : High-low Dining : Fast Food
Guilty Noodle campaign, London

London – Pop-up restaurant Guilty Noodle presents a playful take on Japan’s instant noodle culture.

  • Guilty Noodle is the first eatery in the city to specialise in gourmet instant noodles
  • The experience combines elements of modern and traditional Japanese culture

Ramen is an increasingly prominent dish on the London dining scene, but Guilty Noodle is the first restaurant concept in London that is entirely geared towards the instant variety.

The pop-up combines elements of modern and traditional Japanese culture to create an experience that celebrates the country’s love of fast food, and serves up a full schedule of Japan-inspired events alongside its food offer such as calligraphy workshops and Kyokushin karate lessons.

Its creators collaborated with projection dancer Katsumi Sakakura and comic storyteller and tv personality Katsura Sunshine on an interactive show to promote the concept.

The Big Picture

Concepts such as Guilty Noodle and Cereal Killer Café are elevating the status of fast food and attracting urban neophiles. To find out more, read our High-low Dining microtrend.

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