Oodles of noodles

Oodles of noodles

London – Pop-up restaurant Guilty Noodle presents a playful take on Japan’s instant noodle culture.

Guilty Noodle campaign, London

London – Pop-up restaurant Guilty Noodle presents a playful take on Japan’s instant noodle culture.

  • Guilty Noodle is the first eatery in the city to specialise in gourmet instant noodles
  • The experience combines elements of modern and traditional Japanese culture

Ramen is an increasingly prominent dish on the London dining scene, but Guilty Noodle is the first restaurant concept in London that is entirely geared towards the instant variety.

The pop-up combines elements of modern and traditional Japanese culture to create an experience that celebrates the country’s love of fast food, and serves up a full schedule of Japan-inspired events alongside its food offer such as calligraphy workshops and Kyokushin karate lessons.

Its creators collaborated with projection dancer Katsumi Sakakura and comic storyteller and tv personality Katsura Sunshine on an interactive show to promote the concept.

The Big Picture

Concepts such as Guilty Noodle and Cereal Killer Café are elevating the status of fast food and attracting urban neophiles. To find out more, read our High-low Dining microtrend.

Discover More Daily Signals
How Tressly Studios is redefining retail for textured hair

Daily Signals

How Tressly Studios is redefining retail for textured hair

London’s first dedicated textured hair concept store and salon is set to open at Lewisham Shopping Centre.
Beauty : Haircare : Retail
Japan’s working week shrinks as average hours fall below US

Daily Signals

Japan’s working week shrinks as average hours fall below US

Japan’s long-held reputation for punishing work schedules may be softening.
Workplace : Japan : Health
Stat: How wellness-minded flyers are reshaping the inflight menu

Daily Signals

Stat: How wellness-minded flyers are reshaping the inflight menu

Travellers are extending their focus on health and wellbeing into the air, prompting airlines to rethink what good inflight food looks like.
Health And Wellness : Travel : Statistic
How Koto made the machine economy legible

Daily Signals

How Koto made the machine economy legible

Creative studio Koto has unveiled a brand evolution for MachineX, a decentralised exchange built on blockchain that enables humans and machines to ...
Technology : AI : Design
Why the V&A is adding YouTube’s first upload to its collection

Daily Signals

Why the V&A is adding YouTube’s first upload to its collection

London’s Victoria and Albert Museum has acquired the earliest available YouTube watch page. Posted by Jawed Karim showing him at San Diego Zoo, it ...
Media : Technology : YouTube
Stat: Economic anxiety outranks politics across sub-Saharan Africa

Daily Signals

Stat: Economic anxiety outranks politics across sub-Saharan Africa

Economic wellbeing is now the leading concern for people across sub-Saharan Africa, with nearly a quarter ranking it as their country’s biggest nat...
Society : Africa : Statistic
Snooz launches a night-time ice cream with sleep-friendly twist

Daily Signals

Snooz launches a night-time ice cream with sleep-friendly twist

Snooz, an ice cream brand formulated for evening indulgence, has launched with a suitably dreamy identity by How&How.
Food : Ice Cream : Functional Foods
Foresight Friday: Ayesha Evans, marketing assistant

Daily Signals

Foresight Friday: Ayesha Evans, marketing assistant

 Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, marketing assistant...
Design : London Fashion Week : Global Events
Stat:  What makes a nation proud of its country?

Daily Signals

Stat: What makes a nation proud of its country?

Pew Research Center has conducted a study of more than 30,000 adults in 25 countries to find out what makes citizens proud of their nation.
Culture : Pariotism : Statistic
Great Western Railway revives legend-led travel storytelling

Daily Signals

Great Western Railway revives legend-led travel storytelling

British train company Great Western Railway (GWR) has launched a new chapter of its long-running Famous Five campaign, drawing on myths and legends...
Travel : Marketing : Brand Heritage
You have 2 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN