Modern ballet

Modern ballet

Amsterdam – Ballet is being brought to the masses with a new virtual reality (VR) experience designed to break down elitism.

Night Fall by Dutch National Ballet, &samhoud media and Samsung, Netherlands

Amsterdam – Ballet is being brought to the masses with a new virtual reality (VR) experience designed to break down elitism.

  • Performed by the Dutch National Opera and Ballet, and choreographed by former dancer Peter Leung
  • The choreography has been crafted specifically with VR in mind

Night Fall offers viewers a multiplicity of varied and captivating scenes as they manoeuvre around the stage, encouraging repeated watching. The piece can either be streamed online and manually manipulated to experience different angles or watched on Google Cardboard or Gear VR with an app on YouTube.

‘As a viewer you are standing in the middle and can watch to all sides: left, right, behind you, but also up and down,’ Richard Heideman, press manager for the Dutch National Opera and Ballet, told Digital Trends. ‘The action is happening all around you. That has never been done before and is unique in the world of ballet.’

VR is not a new phenomenon, but seeing it applied to ballet opens up the art form to a more varied audience demographic, which the ballet company hopes will translate into more visits to live performances.

The Big Picture

Brands are using technology to allow a more egalitarian form of luxury in which services such as professional drone hire for wedding photography are available to all. To read more, see our Awakening Tech macrotrend.

Discover More Daily Signals
Heineken turns winter chill into pub footfall with new campaign

Daily Signals

Heineken turns winter chill into pub footfall with new campaign

Heineken has launched a temperature-triggered digital out-of-home campaign designed to guide people out of the cold and into nearby pubs. 
Advertising : Marketing : Campaign
Why the opening of Tramp Health signals the rise of the wellness paradox

Daily Signals

Why the opening of Tramp Health signals the rise of the wellness paradox

London’s renowned private members’ nightclub Tramp is preparing to turn from late-night revelry to longevity culture.
Health And Wellness : Travel And Hospitality : Wellness Paradox
Stat: Canadians join global retreat from alcohol

Daily Signals

Stat: Canadians join global retreat from alcohol

A new report from Statistics Canada reveals that the country has recorded its largest annual decline in alcohol earnings since tracking began ...
Drinks : Satistic : Alcohol
Coach spotlights banned books in Explore Your Story campaign

Daily Signals

Coach spotlights banned books in Explore Your Story campaign

Luxury brand Coach has partnered with publishing company Penguin Random House and a range of independent publishers across Asia-Pacific to create f...
Luxury : Design : Marketing
New collagen research points to a more precise era of beauty claims

Daily Signals

New collagen research points to a more precise era of beauty claims

A review from the UK’s Anglia Ruskin University has confirmed that daily collagen supplementation delivers measurable improvements in ski...
Beauty : Wellness : Health
Stat: Asia’s middle class gripped by financial anxiety, FWD survey finds

Daily Signals

Stat: Asia’s middle class gripped by financial anxiety, FWD survey finds

More than 70% of Asia’s middle-class consumers feel anxious about their financial wellbeing, limiting their ability to plan for the long term, acco...
Anxiety : Midlife : Generation X
Merrell marks 45 years of outdoor footwear with It Starts Outdoors campaign

Daily Signals

Merrell marks 45 years of outdoor footwear with It Starts Outdoors campaign

Merrell is celebrating its 45th anniversary with the launch of its first global brand platform, It Starts Outside, and a new creative direction aim...
Sports : Wellness : Advertising & Branding
Men’s Health magazine republishes deleted CDC pages as public health information disappears

Daily Signals

Men’s Health magazine republishes deleted CDC pages as public health information disappears

Men’s Health magazine is republishing online pages and datasets previously accessible on the Centers for Disease Control and Prevention website.
Health And Wellness : Public Health : Media
Stat: How convivial dining is on the decline

Daily Signals

Stat: How convivial dining is on the decline

Nearly one in five people now eat dinner on the sofa, according to a new global study by Ingka Group (Ikea’s parent company) – a sign that the...
Food : Drink : Statistic
How Norway’s Consumer Council is fighting back against enshittification

Daily Signals

How Norway’s Consumer Council is fighting back against enshittification

The Norwegian Consumer Council has launched a satirical film campaign to accompany its new report on the deterioration of digital products and serv...
Technology : Value : Sustainability
You have 2 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN