What do we use cookies for?
We use cookies to enable the use of our platform’s paid features and to analyse our traffic. No personal data, including your IP address, is stored and we do not sell data to third parties.
Slippery character
Europe – Camper has collaborated with artist Dom Sebastian on a pre-season campaign for its autumn/winter 2016 collection.
- The Central Saint Martins student has produced work for the like of Dazed, Garage and Microsoft
- Liquid dominates the aesthetic of the Netstalgia-inspired campaign shoot
Camper autumn/winter 2016 collection campaign by Dom Sebastien, Europe
Camper autumn/winter 2016 collection campaign by Dom Sebastien, Europe
Camper autumn/winter 2016 collection campaign by Dom Sebastien, Europe
Camper autumn/winter 2016 collection campaign by Dom Sebastien, Europe
The campaign imagery features shoes from the collection that are drenched in fluorescent slime. The striking colours and positioning of the slime highlight the detailing on the heels, slip-ons and sneakers, and create a modern, 3D-Baroque style.
The artificial nature of the gradient backdrops, coupled with the use of lurid colours, highlight Camper’s shift in brand positioning away from its rustic origins towards a more modern, arts-driven narrative.
As a Gen Viz influencer, Sebastian often seeks to subvert established design principles and practices. ‘Part of what I do is about changing perceptions on what is ugly or what is beautiful,’ he told Dazed.
The Big Picture
Image-makers are using strange, slimy textures and coloured liquids to inject images with a sense of light-hearted fetishism. See our Sensory Assault design direction for more on this.
Most Recent
1
Summer Fancy Food Show 2019:
At the annual food and drink event, experimental flavours, cross-category...
2
The State of Luxury: France:
The typically conservative French luxury market is rethinking conventional...
3
Premium play spaces:
Created with the offspring of wealthy Millennials in mind, these luxury...
4
What will wellness look like in 2030?:
Through the lens of a fictional future scenario, we ask how brands in 2030...
5
The rise of eco-conscious luxury hotels:
Inge van Weert, general manager at QO Amsterdam, explores how...
6
Why audio is the future of virtual reality:
Daniel Sabio, aka The Glad Scientist, has built a career as a VR musician....
7
e-tourism:
Travel and hospitality brands are levelling up their services to embrace...
8
Will single-person households create a health crisis?:
As the number of people living alone increases in South Korea, mental and...
9
Post-digital Communication:
Designers are swapping fiddly haptic interfaces for basic material props in...
10
Mirrored Realms:
As reality becomes more programmable, a visual aesthetic is being defined...
11
Four key take-outs from Money 20/20:
This year’s financial conference examined opportunities in banking beyond...
12
The future of urban mobility lies in sustainability:
Forget the behavioural whims of generation X, Y or Z – travel in tomorrow’s...
13
Generation Z are deconstructing Asian femininity:
Social media has empowered Indian women to take control of their identity,...
14
Emerging Youth: France:
Amid rising levels of national anxiety and pessimism, French youth are...
15