What do we use cookies for?
We use cookies to enable the use of our platform’s paid features and to analyse our traffic. No personal data, including your IP address, is stored and we do not sell data to third parties.
Sony Square, New York
Sony Square, New York
Sony Square, New York
Sony Square, New York
Sony Square, New York
Square deal
New York – Sony has launched an interactive retail space to highlight its new technologies and future products.
- Sony Square is located at the company’s New York headquarters on Madison Avenue
- The space will highlight a variety of products including the Life Space UX range, and host installations and consumer events
Dubbed by Sony as a ‘brand experience showroom’, Sony Square enables consumers to get hands-on with Sony products and highlights the brand’s future technologies, prototypes and beta products.
Featured products include the Glass Sound Speaker and LED Bulb Speaker, which are part of the brand’s Life Space UX range. The space will also host revolving installations and exhibitions of photographs taken using Sony cameras.
‘We want to be able to tell our story and drive an emotional connection to our products,’ says Steven Fuld, senior vice-president of marketing for Sony. ‘This is not just a commercial enterprise. This space is all about being able to touch and see our products and content in action, and all that Sony can do.’
The Big Picture
It’s not all about the finished product. Brands are increasingly creating interactive retail experiences that enable consumers to engage with their products.
Most Recent
1
Post-conscious Travel:
Sustainable travel has been bastardised. A new wave of innovators are...
2
Five pioneers promoting cause-driven retail:
In 2021, retail is about much more than acquisition and profit – for these...
3
Hacking the senses will redefine self-care:
Charles Spence, a world expert in multisensory perception, highlights how...
4
Gen Z audiences are rewriting entertainment:
Aron Levitz, head of Wattpad Studios, explains how the storytelling app is...
5
Adaptive Fashion Market:
Fashion brands are addressing the sector’s ableist design history, tackling...
6
The Urgent Company accelerates sustainability:
Industrialised food systems are broken. Paul Kollesoff, co-founder of The...
7
Connective Audio:
To make up for a lack of in-person interactions, consumers are turning to...
8
Inter-Covid Roadmap 2021:
With the Covid-19 vaccine rollout offering a chance to rebuild our societies...
9
Five minds changing luxury fashion perspectives:
Around the world, a series of individuals are driving new directions for...
10
China Green Retail Market:
Propelled by the impact of the pandemic and shifting mindsets of Millennial...
11
It’s time for a regenerative travel revolution:
Conscious tourism is no longer enough. Amanda Ho, co-founder of Regenerative...
12
Five beauty disruptors on the rise:
From empowerment glitter to egg-cloned vegan skincare, discover the new...
13
The future according to: Sam Moyo:
From launching a sober rave movement to coaching businesses on mysticism,...
14
Decarbonising Diets Market:
A growing awareness among consumers of their individual carbon footprint is...
15