Gastronaut Ice Cream, New York Gastronaut Ice Cream, New York
Gastronaut Ice Cream, New York Gastronaut Ice Cream, New York
Gastronaut Ice Cream, New York Gastronaut Ice Cream, New York
Gastronaut Ice Cream, New York Gastronaut Ice Cream, New York

Dry ice

04 : 08 : 2016 Ice Cream : Convenience Food : New York

New York – Gastronaut Ice Cream is a high-class twist on a childhood favourite.

  • The product comprises organic ice cream that is sprinkled with sea salt before freeze-drying
  • The minimalist packaging is designed to appeal to adults rather than children

The product claims to be the world’s first organic freeze-dried ice cream. Founder Robert Collignon was inspired by his memories of eating cheap freeze-dried ice cream that was sold in space museums. He created his own version at home and was impressed by the flavour that good-quality ice cream retained.

The range comprises three flavours, including Mexican Chocolate Chip, Mint Chocolate Chip and Cookies & Cream. The ice cream, which is sourced from Brooklyn-based Blue Marble, is sprinkled with sea salt before it is freeze-dried to create a unique flavour contrast.

The product’s refined packaging, which features bold typography, is a far cry from the plastic-wrapped alternatives on the market, and is geared towards the luxury food sector. ‘I want to make astronaut ice cream that will be of interest to more than just five-year-olds,’ Collignon told Munchies.

The Big Picture

High-end offers from brands such as Gastronaut and Jalm&B are transforming the image of frozen food. Look out for our forthcoming Food and Drink Futures Report to find out more.

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