Eco-warriors

California – Patagonia has released a documentary to promote its new food business that examines environmental responsibility.

• The 25-minute documentary highlights the brand’s Patagonia Provisions food division
• It shines a spotlight on small businesses that are pioneering sustainable farming methods

Unbroken Ground, which carries the tagline ‘revolutions start at the bottom’, pushes an agenda of environmental responsibility and long-term thinking that is in keeping with Patagonia’s company ethos and values.

Directed by long-term collaborator Chris Malloy, the film introduces viewers to farming companies that use sustainable methods such as Bread Lab, which develops diversified crops in locally grown organic grains, Cheyenne River Ranch, which raises indigenous buffalo through regenerative grazing, and the Land Institute, which conducts research into perennial crops that protect topsoil from the effects of intensive farming practices.