Beauty bounty

By Kasia Maciejowska 01 : 08 : 2016 Harvey Nichols : Beauty Lounge : Destination Retail

London – Harvey Nichols’ new Beauty Lounge offers exclusive service-led experiences in place of over-the-counter product purchasing.

Services include an LED Light Salon and the Nosh Infusion Clinic, which offers vitamin injections
The Beauty Lounge continues the department store’s makeover as it seeks to regain its cult status

In keeping with Harvey Nichols’ identity as a luxury destination, the emphasis is on service and exclusivity. The Beauty Lounge offers personalised products not found elsewhere, such as the world’s first tailored mascara bar from Eyeko.

The interior design speaks to its global clientele in the international language of luxury using marble and shining metallic finishes in copper and gold.

The store has also raised its digital game, flanking each beauty counter with digital screens that provide opportunities for customers to try products virtually, although they are still encouraged to try products for real.

A schedule of beauty workshops is also available, and micro-treatments such as skin-clearing light therapy and manicures can be streamlined and combined to save contemporary consumers time and fuss.

The Big Picture:

The most inspired shopping destinations are integrating Explorium Retail into their latest redesigns. Harvey Nichols has already revamped its menswear department in that spirit, and now the Beauty Lounge is following suit.