New York – The Sage Project is fighting misinformation in food labelling with its new platform.
The start-up has worked with tens of food and supermarket brands to help them provide honest, accurate information about their products in a way that appeals to visual-first Gen Viz.
‘Food labels are a type of data visualisation that we see every day, but we don’t get a lot from them,’ Sam Slover, co-founder and CEO of the Sage Project, told The New York Times. ‘There are a lot of things about those labels that make assumptions about what you know and what you want to know.’
The website tells consumers everything they need to know about each product at a glance, and bares no bones about highlighting any negatives such as added sugar or saturated fat. A search function also enables users to find products more quickly including vegetarian, high in protein or probiotic.