Signals & Stats : Daily Signals

Beauty simplified

By Victoria Buchanan 28 : 07 : 2016 Alex Carro : Beauty : Packaging

Barcelona – Alex Carro’s mixable, multi-use skincare range is simplifying complicated beauty rituals.

The range includes a face oil, facial cleanser, exfoliating powder, face cream and multi-use balm
The functional and uncomplicated range is designed to suit all skin types

Alex Carro

The unisex range comprises five products that can be blended together to suit a user’s individual skincare needs. For example, the exfoliating powder can be combined with the multi-use balm to create a smoothing lip treatment.

The range taps into the wider industry trend for natural beauty with its list of plant-based ingredients including essential oils derived from fruits, flowers, leaves, bark and vegetables.

Founder Alexandra Nodes highlights the story of creative manager at Sony Music Matilda Kahl, who wears the same clothes to work each day to remove the stress of choosing what to wear, as the main inspiration behind the range. ‘We decided to simplify our line to five products, one of each type, to help remove the clutter, confusion and stress from your daily skin needs,’ says Nodes.

The Big Picture

In our macrotrend The New Sublimity, LS:N Global examines an emerging consumer demographic that is rejecting bold and brash brands in favour of those that take a considered and intuitive approach. For more on how to create a beauty narrative that appeals to all of the senses, see our Gen Neutral design direction.