Follow the chain

15 : 07 : 2016 Marks & Spencer : UK : Whole-system Thinking

UK – Marks & Spencer has created an interactive map to enable customers to see where its products are made.

  • The map is part of Marks & Spencer’s ethical sustainability programme Plan A
  • It reveals where the retailer’s products are made, the number of workers at each factory and their gender
Supplier Map by Marks and Spencer, Global
Supplier Map by Marks and Spencer, Global Supplier Map by Marks and Spencer, Global
Supplier Map by Marks and Spencer, Global Supplier Map by Marks and Spencer, Global

The map is designed to engage customers with the retailer’s supply chain process and demonstrate its knowledge of the inner workings of its international operations.

‘We want the map to be a useful and engaging tool that provides our customers and Plan A stakeholders with what they want to know about the products they buy from Marks & Spencer,’ explains Emily Dimmock, Marks & Spencer corporate PR and communications manager.

The map is part of the retailer’s ethical sustainability project Plan A, which comprises a series of Whole-system, long-term objectives designed to drive the brand towards its vision of becoming a truly sustainable and environmentally conscious company.

The Big Picture

Brands are inspecting each aspect of their supply chain to ensure that they are transparent and in control. For more, read our Whole-chain Thinking microtrend.

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