The future of beer

The future of beer

London – Craft beer has taken on a whole new meaning with IntelligentX Brew, the world’s first beer to be made using artificial intelligence.

Article/19783 2b2
AI Beer by IntelligentX, London

London – Craft beer has taken on a whole new meaning with IntelligentX Brew, the world’s first beer to be made using artificial intelligence.

  • The AI Beer was created by machine learning firm Intelligent Layer and creative agency 10x
  • A chatbot named Abi (Artificial Beer Intelligence) talks to customers via Facebook Messenger to obtain feedback for the next batch

IntelligentX has created four beers, each informed by consumer feedback. Each beer has a code, which consumers can then scan to begin chatting with Abi, a chatbot on Facebook Messenger, which will ask questions about flavours and consumer preferences. As with most AI bots, the more Abi chats to consumers, the more it learns what questions to ask.

The feedback is then sent to human brewers to tweak the next batch of beer. For IntelligentX, using AI means that data can be received and acted on more quickly than with any other method of focus group research. ‘We are putting expert brewers and all our customers in the same room,’ says Rob McInerney, co-founder of IntelligentX. ‘This leads to creativity structured by data, that enables us to evolve our beer generation after generation.’

The Big Picture

IntelligentX Brew is created by AI and humans. The collaboration is necessary to produce something that tastes good. For more on the limits of artificial intelligence when it comes to creative manufacturing, see our Opinion piece, Cracking Creativity.

Discover More News
Iris van Herpen unveils Sympoiesis at Paris Haute Couture Week

News

Iris van Herpen unveils Sympoiesis at Paris Haute Couture Week

At Paris Haute Couture Week, Iris van Herpen unveiled Sympoiesis, a collection steeped in material innovation.
Couture : Fashion : Bioluminescent Algae
Foresight Friday: Dan Hastings, deputy foresight editor

News

Foresight Friday: Dan Hastings, deputy foresight editor

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about.
Fashion : Luxury : Pop Culture & Media
Stat: Global spending on leisure travel will triple by 2040

News

Stat: Global spending on leisure travel will triple by 2040

A new report by Boston Consulting Group reveals that the global leisure travel market is set to triple in value, growing from £3.51 trillion ($4.25...
Travel : Hospitality : Tourism
Tripadvisor rebranding elevates travellers’ voices

News

Tripadvisor rebranding elevates travellers’ voices

Tripadvisor has unveiled a major rebranding led by creative studio Koto, marking its evolution from a pioneering travel guide into a global booking...
Travel : Hospitality : Design
Atlanta’s first women’s sports bar Jolene Jolene redefines the game

News

Atlanta’s first women’s sports bar Jolene Jolene redefines the game

Jolene Jolene, Atlanta’s first-ever women’s sports bar, is proof that interest in women’s sports is reshaping the traditionally male-dominated spor...
Hospitality : Sports : Leisure
Stat: Gen Z aren’t quitting alcohol after all

News

Stat: Gen Z aren’t quitting alcohol after all

New research challenges the narrative that Gen Z are the sober generation.
Statistic : Generation Z : Alcohol
Pattern Beauty brings authenticity and curl culture to tv with first-ever commercial

News

Pattern Beauty brings authenticity and curl culture to tv with first-ever commercial

Tracee Ellis Ross has launched Pattern Beauty’s first ever tv commercial, a 60-second spot that blends humour, nostalgia and a celebration of textu...
Haircare : Pattern Beauty : Beauty
The Messenger bot quietly transforming women’s safety in Jordan

News

The Messenger bot quietly transforming women’s safety in Jordan

A discreet digital tool is offering life-saving support to vulnerable women in Jordan.
Artifical Intelligence : Technology : Women's Safety
Stat: Study finds TikTok is reshaping luxury discovery

News

Stat: Study finds TikTok is reshaping luxury discovery

A new study in the US, the UK, France and Italy, commissioned by TikTok, reveals a structural shift in how consumers discover luxury, inc...
Statistic : TikTok : Luxury
BMW rebrands motorcycling as digital detox

News

BMW rebrands motorcycling as digital detox

BMW Motorrad and its UAE dealership AGMC have launched Throttle Therapy, a series of 10-second videos positioning motorcycling as a form of digital...
Health & Wellness : Advertising : Digital Detox
You have 1 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN