Amsterdam – New fashion magazine Madame Jeanette is embracing sustainability with its print-on-demand concept.
The magazine was created by students from the Amsterdam Fashion Institute and is produced in collaboration with independent bookstore The American Book Center.
Readers can pre-order the full-colour magazine or buy a black-and-white version with a colour cover. The latter, more sustainable option, is printed and bound by The American Book Center’s Espresso Book Machine in a matter of minutes, and claims to produce no waste.
‘When it comes to designing, this method of printing is a tremendous liberation to bring one’s mode of creativity to the public in a lasting, inexpensive way,’ explains Lynn Buller, co-owner of The American Book Center.
In the digital age, print publishing is an increasingly costly venture. Madame Jeanette highlights how small publishers can meet consumer demand while remaining commercially viable. For more on innovative sustainable solutions, see our Sustainability Report, which is available to download for free here.