On-demand madam

The magazine was created by students from the Amsterdam Fashion Institute and is produced in collaboration with independent bookstore The American Book Center.

Readers can pre-order the full-colour magazine or buy a black-and-white version with a colour cover. The latter, more sustainable option, is printed and bound by The American Book Center’s Espresso Book Machine in a matter of minutes, and claims to produce no waste.

‘When it comes to designing, this method of printing is a tremendous liberation to bring one’s mode of creativity to the public in a lasting, inexpensive way,’ explains Lynn Buller, co-owner of The American Book Center.