Pure Human by Tina Gorjanc, London Pure Human by Tina Gorjanc, London
Pure Human by Tina Gorjanc, London Pure Human by Tina Gorjanc, London
Pure Human by Tina Gorjanc, London Pure Human by Tina Gorjanc, London
Pure Human by Tina Gorjanc, London Pure Human by Tina Gorjanc, London

Genetic garments

24 : 06 : 2016 Pure Human : CSM Graduate Show 2016 : Biotechnology

UK – Central Saint Martins graduate Tina Gorjanc raises questions about the legal ownership of biological materials in her final project.

  • Pure Human raises concerns about the patentability of human genetic materials for commercial use
  • The Human Tissue Act (2004) only covers the handling of bodily materials for medical purposes

Pure Human is a speculative collection of commercial leather products cultivated from samples of Alexander McQueen’s graduation collection, Jack the Ripper Stalks His Victims, in which the designer used his own hair to make the labels. The project, created during Gorjanc's Material Futures Master’s course at Central Saint Martins, also explores the human skin as a material that people tattoo and tan to express their personality.

‘This new approach to the idea of luxury puts its values in an entirely different context that revolves around genetic identity,’ explains Gorjanc. ‘The ability to alter and own genetic material that is passed down from generation to generation puts a new perspective on inheritance.’

The Big Picture

Genetically engineered leather could severely reduce the natural cost of the luxury fashion industry. PETA Asia’s latest campaign tricked luxury shoppers into seeing the gruesome reality behind exotic leather goods.

Discover More Daily Signals
Snooz launches a night-time ice cream with sleep-friendly twist

Daily Signals

Snooz launches a night-time ice cream with sleep-friendly twist

Snooz, an ice cream brand formulated for evening indulgence, has launched with a suitably dreamy identity by How&How.
Food : Ice Cream : Functional Foods
Foresight Friday: Ayesha Evans, marketing assistant

Daily Signals

Foresight Friday: Ayesha Evans, marketing assistant

 Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, marketing assistant...
Design : London Fashion Week : Global Events
Stat:  What makes a nation proud of its country?

Daily Signals

Stat: What makes a nation proud of its country?

Pew Research Center has conducted a study of more than 30,000 adults in 25 countries to find out what makes citizens proud of their nation.
Culture : Pariotism : Statistic
Great Western Railway revives legend-led travel storytelling

Daily Signals

Great Western Railway revives legend-led travel storytelling

British train company Great Western Railway (GWR) has launched a new chapter of its long-running Famous Five campaign, drawing on myths and legends...
Travel : Marketing : Brand Heritage
Peanut and Tommee Tippee launch global campaign to put ‘matrescence’ in dictionaries

Daily Signals

Peanut and Tommee Tippee launch global campaign to put ‘matrescence’ in dictionaries

Peanut and Tommee Tippee have launched a global campaign to add the term ‘matrescence’ to dictionaries, arguing that the transition into motherhoo...
Health : Motherhood : Matrescence
Stat: British retail faces generational divide

Daily Signals

Stat: British retail faces generational divide

Some 40% of Gen Z in the UK say they have never bought from a bricks-and-mortar store, according to new research from Adobe Express.
Retail : Generations : Statistic
Niod’s anti-facial disrupts beauty’s clean narrative

Daily Signals

Niod’s anti-facial disrupts beauty’s clean narrative

Deciem’s science-led skincare brand Niod has launched a new campaign video subverting the polished conventions of beauty marketing by replacing ser...
Beauty : Advertising : Environment
Singapore moves to regulate blind boxes over gambling risks

Daily Signals

Singapore moves to regulate blind boxes over gambling risks

Singapore is set to become the first market to require blind box products to disclose the probability of obtaining specific items, as authorities a...
Retail : Toys : Blind Boxes
Stat: ‘My employer’ emerges as the most trusted institution

Daily Signals

Stat: ‘My employer’ emerges as the most trusted institution

The 2026 Edelman Trust Barometer, based on a survey of nearly 34,000 respondents across 28 countries, shows insularity reshaping how people re...
Work : Trust : Employers
The Salvation Army launches world’s first digital thrift store on Roblox

Daily Signals

The Salvation Army launches world’s first digital thrift store on Roblox

The Salvation Army is extending its resale model into gaming with the launch of Thrift Score, translating the charity’s bricks-and-mortar thrift fo...
Fashion : Retail : Digital
You have 1 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN