Pure Human by Tina Gorjanc, London Pure Human by Tina Gorjanc, London
Pure Human by Tina Gorjanc, London Pure Human by Tina Gorjanc, London
Pure Human by Tina Gorjanc, London Pure Human by Tina Gorjanc, London
Pure Human by Tina Gorjanc, London Pure Human by Tina Gorjanc, London

Genetic garments

24 : 06 : 2016 Pure Human : CSM Graduate Show 2016 : Biotechnology

UK – Central Saint Martins graduate Tina Gorjanc raises questions about the legal ownership of biological materials in her final project.

  • Pure Human raises concerns about the patentability of human genetic materials for commercial use
  • The Human Tissue Act (2004) only covers the handling of bodily materials for medical purposes

Pure Human is a speculative collection of commercial leather products cultivated from samples of Alexander McQueen’s graduation collection, Jack the Ripper Stalks His Victims, in which the designer used his own hair to make the labels. The project, created during Gorjanc's Material Futures Master’s course at Central Saint Martins, also explores the human skin as a material that people tattoo and tan to express their personality.

‘This new approach to the idea of luxury puts its values in an entirely different context that revolves around genetic identity,’ explains Gorjanc. ‘The ability to alter and own genetic material that is passed down from generation to generation puts a new perspective on inheritance.’

The Big Picture

Genetically engineered leather could severely reduce the natural cost of the luxury fashion industry. PETA Asia’s latest campaign tricked luxury shoppers into seeing the gruesome reality behind exotic leather goods.

Discover More Daily Signals
British Airways turns safety briefing into cultural escape

Daily Signals

British Airways turns safety briefing into cultural escape

British Airways is reframing the role of travel with a new campaign that positions flying as a psychological reset.
Travel And Hospitality : Marketing : Souljourns
Polymarket’s Situation Room brings fintech into the social sphere

Daily Signals

Polymarket’s Situation Room brings fintech into the social sphere

Crypto prediction platform Polymarket is merging finance and spectacle offline with a Washington DC pop-up bar, underlining the growing convergence...
Polymarket : Prediction Market : Cultural Capital
Stat: Retailers rethink loyalty as consumers shop smarter

Daily Signals

Stat: Retailers rethink loyalty as consumers shop smarter

Retailers are rethinking loyalty as competition intensifies and AI reshapes how consumers shop.
Retail : Loyalty : Statistic
Channel 4 captures the raw energy of women’s football in new campaign

Daily Signals

Channel 4 captures the raw energy of women’s football in new campaign

Channel 4 has launched Pure Football, a mixed media campaign celebrating its coverage of the Adobe Women’s FA Cup, placing authenticity and fan cul...
Marketing : Channel 4 : Womens Sport
What Remedy Place’s NAD+ pen reveals about the future of longevity treatments

Daily Signals

What Remedy Place’s NAD+ pen reveals about the future of longevity treatments

Social wellness club Remedy Place is bringing clinical wellness into the home with a new NAD+ Smart Pen, developed in partnership with UK-based NAD...
Wellness : Longevity : Health
Stat: How happiness is reshaping policymaking priorities

Daily Signals

Stat: How happiness is reshaping policymaking priorities

The 2026 World Happiness Report reinforces wellbeing as a critical measure of progress, drawing on nationally representative data from ne...
Social Media : Gen Z : Statistic
Huggies puts its product claims to the ultimate stress test

Daily Signals

Huggies puts its product claims to the ultimate stress test

Nappy brand Huggies’ latest campaign, Expensive Sh*t’, sees 18 babies wearing Huggies Little Snugglers on luxury goods worth £373,000 ($500,000, €4...
Advertising : Humour : Parenting
What Zara’s archival strategy signals for the future of high street retail

Daily Signals

What Zara’s archival strategy signals for the future of high street retail

Fashion retailer Zara is repositioning itself between mass market and luxury with a two-year partnership with acclaimed fashion designer John Galli...
Retail : Fashion : Design
Stat: Parents sound alarm as children’s digital identities form too early

Daily Signals

Stat: Parents sound alarm as children’s digital identities form too early

A new survey from Proton reveals that concern about children’s online privacy has become the norm, not the exception, as digital identities are for...
Online Safety : Parenting : Statistic
How WMH&I is uniting land and people through design

Daily Signals

How WMH&I is uniting land and people through design

Environmental charity Natural Habitat has unveiled a new identity by WMH&I, designed to reconnect communities with land through emotionally res...
Sustainability : Design : Branding
You have 2 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN