Nightclub couture
Loverboy SS17 collection by Charles Jeffery, London

Nightclub couture

London – Charles Jeffery’s spring/summer 2017 show highlights some of the city’s finest underground club culture.

Article/19618 #1
Loverboy SS17 collection by Charles Jeffery, London Loverboy SS17 collection by Charles Jeffery, London
Loverboy SS17 collection by Charles Jeffery, London Loverboy SS17 collection by Charles Jeffery, London
Loverboy SS17 collection by Charles Jeffery, London Loverboy SS17 collection by Charles Jeffery, London

London – Charles Jeffery’s spring/summer 2017 show highlights some of the city’s finest underground club culture.

  • The collection comprises two silhouettes – Bitch, which features skirted coats, and Bastard, which features jackets with nipped-in waists
  • Chainmail accessories, fabrics, installations and a film were created by the designer’s friends

The 25-year-old LOVERBOY founder has taken a heady mix of raw influences born out of his cult night, at art space Vogue Fabrics Dalston, and successfully woven them into the fabric of luxury commerce.

Accessories made from plasticine feature alongside wool jogging bottoms, Swarovski crystals and fabrics from Savile Row. ‘The starting points were iconic couture, Louis XIV and grandeur,’ says Jeffery.

The bad taste, the decay and chaotic styling point towards a desire for something real, authentic and anti-materialistic in today’s fashion industry. The unobtainable trappings of wealth are on display in the baroque-meets-squat collection, but there is also a clear DIY aesthetic that reflects young consumers’ culture of customisation and experimentation.

Gen Neutral boys, wearing New Romantic-style make-up, walked through a bed of flowers while a film from collaborator Gareth Wrighton that depicted the birth of a new generation played in the background.

​The Big Picture

Brands are increasingly creating products and campaigns that embrace realness, individuality and personality rather than perfection to resonate with teenagers. To find out more, read our Gen Viz macrotrend.

Discover More News
Cash App taps Timothée Chalamet for youth-friendly money talk

News

Cash App taps Timothée Chalamet for youth-friendly money talk

Cash App has launched an integrated brand campaign featuring Academy Award-nominated actor Timothée Chalamet which aims to foster intergenerational...
Finance : Gen Z : Youth
Foresight Friday: Rose Coffey, senior foresight analyst

News

Foresight Friday: Rose Coffey, senior foresight analyst

Every Friday, The Future Laboratory team offers an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, ...
Beauty : The Synthocene Era : Virtual Beauty
Stat: Southeast Asia is TikTok’s largest advertising audience

News

Stat: Southeast Asia is TikTok’s largest advertising audience

Southeast Asia now accounts for nearly a quarter of TikTok’s global advertising audience, according to the Digital 2025: July Statshot report.
Statistic : Stat : Southeast Asia
Spktrl’s AI diamond ring aims to cut screen time

News

Spktrl’s AI diamond ring aims to cut screen time

Parisian start-up Spktrl is reimagining wearable technology with the launch of its AI-powered Light Ring, a piece of high jewellery designed to cur...
Wellness : Augmented Human : The Synthocene Era
Represent launches in-person fitness competition 247 Mission Rivington

News

Represent launches in-person fitness competition 247 Mission Rivington

British fashion brand Represent has held its first-ever fitness event, 247 Mission Rivington, with 100 athletes competing in a 12‑hour endurance ch...
Sport : Fashion : Fitness
Stat: Technological innovation is driving the future of beauty

News

Stat: Technological innovation is driving the future of beauty

Wealth divides, digital tools and regional identity are reshaping the international beauty market, according to The State of Fashion: Beauty Volume...
Statistic : Stat : Beauty
AI-generated images of animals in plastic help WWF-Korea raise awareness about pollution

News

AI-generated images of animals in plastic help WWF-Korea raise awareness about pollution

WWF-Korea has launched Animal Trash Fashion, a powerful out-of-home campaign using AI to starkly illustrate the devastating impact of plastic pollu...
Sustainability : Design : Advertising
Rixo launches pre-loved resale platform

News

Rixo launches pre-loved resale platform

British fashion brand Rixo is expanding its circular ambitions with the launch of Rixo Pre-Loved, a resale platform where customers buy and sell it...
Retail : Fashion : Sutainability
Stat: Global business travel spending hits historic high

News

Stat: Global business travel spending hits historic high

Business travel is set to reach a record £1.18 trillion ($1.57 trillion, €1.36 trillion) by the end of 2025, according to ...
Stat : Statistic : Global Travel Market
Axe gamifies fragrance sampling with arcade-inspired bus stop activation

News

Axe gamifies fragrance sampling with arcade-inspired bus stop activation

Axe is making fragrance sampling fun again with a new campaign for its Cherry Fizz body spray.
Advertising : Fragrance : Retail
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN