Nightclub couture
Loverboy SS17 collection by Charles Jeffery, London

Nightclub couture

London – Charles Jeffery’s spring/summer 2017 show highlights some of the city’s finest underground club culture.

Loverboy SS17 collection by Charles Jeffery, London Loverboy SS17 collection by Charles Jeffery, London
Loverboy SS17 collection by Charles Jeffery, London Loverboy SS17 collection by Charles Jeffery, London
Loverboy SS17 collection by Charles Jeffery, London Loverboy SS17 collection by Charles Jeffery, London

London – Charles Jeffery’s spring/summer 2017 show highlights some of the city’s finest underground club culture.

  • The collection comprises two silhouettes – Bitch, which features skirted coats, and Bastard, which features jackets with nipped-in waists
  • Chainmail accessories, fabrics, installations and a film were created by the designer’s friends

The 25-year-old LOVERBOY founder has taken a heady mix of raw influences born out of his cult night, at art space Vogue Fabrics Dalston, and successfully woven them into the fabric of luxury commerce.

Accessories made from plasticine feature alongside wool jogging bottoms, Swarovski crystals and fabrics from Savile Row. ‘The starting points were iconic couture, Louis XIV and grandeur,’ says Jeffery.

The bad taste, the decay and chaotic styling point towards a desire for something real, authentic and anti-materialistic in today’s fashion industry. The unobtainable trappings of wealth are on display in the baroque-meets-squat collection, but there is also a clear DIY aesthetic that reflects young consumers’ culture of customisation and experimentation.

Gen Neutral boys, wearing New Romantic-style make-up, walked through a bed of flowers while a film from collaborator Gareth Wrighton that depicted the birth of a new generation played in the background.

​The Big Picture

Brands are increasingly creating products and campaigns that embrace realness, individuality and personality rather than perfection to resonate with teenagers. To find out more, read our Gen Viz macrotrend.

Discover More Daily Signals
Creators, community and culture take centre stage at SXSW Austin 2026

Daily Signals

Creators, community and culture take centre stage at SXSW Austin 2026

A central question echoed across discussions on the first day of SXSW 2026: how can brands tap into culture in a way that feels genuinely relevant?
Global Events : SXSW : Marketing
How Tipping Point East is redefining circular construction in London

Daily Signals

How Tipping Point East is redefining circular construction in London

A new hub in east London aims to rethink how cities build by embedding material re-use directly into the construction supply chain.
Construction : Sustainability : Future Spaces
Stat: The enshittification of TikTok is creating a widening trust gap with Gen Z

Daily Signals

Stat: The enshittification of TikTok is creating a widening trust gap with Gen Z

Global – Growing scepticism is beginning to reshape how Gen Z engage with the social media platform TikTok.
Social Media : Advertising : Statistic
Pinterest reveals how parents are designing tech-free childhoods

Daily Signals

Pinterest reveals how parents are designing tech-free childhoods

Parents are increasingly seeking ways to raise children away from screens, according to a new parenting trends report from Pinterest.
Parenting : Technology : Childhood
M&S turns compliments into a marketing strategy

Daily Signals

M&S turns compliments into a marketing strategy

Retailer Marks & Spencer is building its positioning around positivity and everyday affirmation with a new campaign encouraging shoppers to sha...
Marketing : Celebrity Endorsements : Retail
Stat: China’s record travel surge signals opportunity for outdoor brands

Daily Signals

Stat: China’s record travel surge signals opportunity for outdoor brands

China’s 2026 Spring Festival generated record-breaking travel and spending, underscoring the scale of domestic mobility and the country’s growing a...
China : Travel : Statistic
Iga Węglińska explores the power of sensory restraint

Daily Signals

Iga Węglińska explores the power of sensory restraint

Designer Iga Węglińska’s Perfect Sense explores how design can recalibrate human perception. The project comprises a series of six masks that inves...
Design : Transhumanism : Senses
Foresight Friday: Martin Raymond, co-founder and editor-in-chief

Daily Signals

Foresight Friday: Martin Raymond, co-founder and editor-in-chief

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, co-founder Martin Ra...
Foresight Friday : Strategic Foresight : The Future Laboratory
Stat: Poor health and education drive female unemployment, new research shows

Daily Signals

Stat: Poor health and education drive female unemployment, new research shows

New research shows young women are increasingly falling out of the workforce in the UK, even as unemployment among young men declines.
Workplace : Unemployment : Women
Heineken turns winter chill into pub footfall with new campaign

Daily Signals

Heineken turns winter chill into pub footfall with new campaign

Heineken has launched a temperature-triggered digital out-of-home campaign designed to guide people out of the cold and into nearby pubs. 
Advertising : Marketing : Campaign
You have 2 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN