Wonderland

01 : 06 : 2016 Bookstores : XL-Muse : Interiors

Hangzhou, China – A new bookstore uses mirrors to create a whimsical space for shopping and reading.

  • The store is located in the Star Avenue shopping complex in the city’s Binjiang district
  • The space comprises two distinct sections – a light, mirrored space and a dark space for reading
Zhongshuge-Hangzhou bookshop by XL-Muse, China Zhongshuge-Hangzhou bookshop by XL-Muse, China
Zhongshuge-Hangzhou bookshop by XL-Muse, China Zhongshuge-Hangzhou bookshop by XL-Muse, China
Zhongshuge-Hangzhou bookshop by XL-Muse, China Zhongshuge-Hangzhou bookshop by XL-Muse, China
Zhongshuge-Hangzhou bookshop by XL-Muse, China Zhongshuge-Hangzhou bookshop by XL-Muse, China
Zhongshuge-Hangzhou bookshop by XL-Muse, China Zhongshuge-Hangzhou bookshop by XL-Muse, China

The enormous bookstore was designed by architects XL-Muse. Like many famous novels, it uses mirrors as a metaphor for another reality – one that can only be accessed through the power of reading.

A large, open doorway harnesses natural light and the bookstore interior is punctuated with mirrors and long reading benches to give the impression of being inside a forest.

The labyrinthian space houses a sanctuary at its centre that features floor-to-ceiling shelves stacked with books, ornate reading lights and bleacher-style seating to enable readers to lose themselves in both their surroundings and their book.

The Big Picture

Innovative bricks-and-mortar retailers are competing against their online rivals by building a strong sense of destination and experience into their greatest asset – physical space. For more retail interiors inspiration check out our Retail Futures 2016 report here.

Discover More Daily Signals
The Trend:  The New Age of Discovery

Daily Signals

The Trend:  The New Age of Discovery

Where can consumers still find newness amid algorithm fatigue, ad blockers and saturated content platforms? Part of the answer lies in gatekeeping ...
Technology : Discovery : Retail
The Big Idea: The Future of  Dating Apps

Daily Signals

The Big Idea: The Future of Dating Apps

Hinge is the ‘designed to be deleted’ dating app now turning to real-life connections to tackle Gen Z loneliness. The Future Laboratory spoke to pr...
Technology : Dating Apps : Hinge
The Campaign: Why Apple leaned into artisanal charm for 2025 festive push

Daily Signals

The Campaign: Why Apple leaned into artisanal charm for 2025 festive push

Apple’s 2025 Christmas campaign A Critter Carol puts human craftsmanship front and centre.
Technology : Advertising & Branding : Apple
The Viewpoint: Cyberchondria and Its Cure

Daily Signals

The Viewpoint: Cyberchondria and Its Cure

The democratisation of medical knowledge – and the spread of fake news – has opened the doors to a new kind of cyberchondria. Jay Topham, co-founde...
Technology : Cyberchondria : Health
The Space: Koibird’s London store mixes digital and physical

Daily Signals

The Space: Koibird’s London store mixes digital and physical

A new wave of designers is bridging the virtual chaos of gaming realms and extended reality with the tactile authenticity of human craft.  
Technology : Retail : Design
Download the Future Forecast 2026 report

Daily Signals

Download the Future Forecast 2026 report

Now that you know what shaped 2025, discover what’s next.
Future Forecast
How Marcin Rusak and Perrier-Jouët translated plant life into sonic installations at Design Miami 2025

Daily Signals

How Marcin Rusak and Perrier-Jouët translated plant life into sonic installations at Design Miami 2025

At Design Miami 2025, designer Marcin Rusak partnered with champagne house Perrier-Jouët to translate the hidden life of plants into a sculptural, ...
Design : Luxury : Drink
Why Myndstream and Mayo Clinic believe music is the future of medicine

Daily Signals

Why Myndstream and Mayo Clinic believe music is the future of medicine

Global wellness music brand Myndstream has partnered with Mayo Clinic to explore the clinical potential of functional music in healthcare.
Health : Music : Technology
Stat: US sports fans show high engagement across travel, gaming and media

Daily Signals

Stat: US sports fans show high engagement across travel, gaming and media

According to GWI’s latest Global Fan Study, 62% of US sports fans are more likely to take three to four international trips per year compared with ...
Sports : Travel : Statistic
How new Evil Ray suncare brand taps the unhinged humour opportunity

Daily Signals

How new Evil Ray suncare brand taps the unhinged humour opportunity

Australian creative agency Pembleton has unveiled Evil Ray, a bold new sunscreen brand designed in collaboration with iconic Australian artist Reg ...
Beauty : Healthcare : Sunscreen
You have 1 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN