Space age school trip

Space age school trip

US – Agency McCann New York has turned an ordinary school bus into a Mars Rover, taking students on a virtual tour of the red planet.

Article/19404 #1
Lockheed Martin Mars Experience as part of Generation Beyond by McCann New York and Framestore, US

US – Advertising agency McCann New York has turned an ordinary school bus into a Mars Rover, taking students on a virtual tour of the red planet.

  • Our Mars is the first headset-free group virtual reality vehicle experience
  • The windows screened 200 square miles of Martian surface

Experience designers Framestore fitted the windows with transparent 4K screens, enabling the students to share in the experience without headsets, and used open gaming development software Unreal to map the virtual surface, enabling the landscape to change to reflect the speed and direction of the bus.

Students that were on the journey to Washington DC were selected from Girls Inc, a non-profit-making organisation that focuses on giving young girls confidence, and 4H, a Ghanaian youth development organisation.

The campaign is part of Generation Beyond, an educational initiative set up by arms and aerospace conglomerate Lockheed Martin, which hopes to inspire more young people to pursue STEM subjects (science, technology, engineering and maths).

The Big Picture

From Salt Lake City’s virtual reality (VR) gaming centre The Void to the UK’s first VR rollercoaster Galactica, brands are experimenting using virtual reality in physical environments to create experiences greater than the sum of their parts.

Discover More News
Spktrl’s AI diamond ring aims to cut screen time

News

Spktrl’s AI diamond ring aims to cut screen time

Parisian start-up Spktrl is reimagining wearable technology with the launch of its AI-powered Light Ring, a piece of high jewellery designed to cur...
Wellness : Augmented Human : The Synthocene Era
Represent launches in-person fitness competition 247 Mission Rivington

News

Represent launches in-person fitness competition 247 Mission Rivington

British fashion brand Represent has held its first-ever fitness event, 247 Mission Rivington, with 100 athletes competing in a 12‑hour endurance ch...
Sport : Fashion : Fitness
Stat: Technological innovation is driving the future of beauty

News

Stat: Technological innovation is driving the future of beauty

Wealth divides, digital tools and regional identity are reshaping the international beauty market, according to The State of Fashion: Beauty Volume...
Statistic : Stat : Beauty
AI-generated images of animals in plastic help WWF-Korea raise awareness about pollution

News

AI-generated images of animals in plastic help WWF-Korea raise awareness about pollution

WWF-Korea has launched Animal Trash Fashion, a powerful out-of-home campaign using AI to starkly illustrate the devastating impact of plastic pollu...
Sustainability : Design : Advertising
Rixo launches pre-loved resale platform

News

Rixo launches pre-loved resale platform

British fashion brand Rixo is expanding its circular ambitions with the launch of Rixo Pre-Loved, a resale platform where customers buy and sell it...
Retail : Fashion : Sutainability
Stat: Global business travel spending hits historic high

News

Stat: Global business travel spending hits historic high

Business travel is set to reach a record £1.18 trillion ($1.57 trillion, €1.36 trillion) by the end of 2025, according to ...
Stat : Statistic : Global Travel Market
Axe gamifies fragrance sampling with arcade-inspired bus stop activation

News

Axe gamifies fragrance sampling with arcade-inspired bus stop activation

Axe is making fragrance sampling fun again with a new campaign for its Cherry Fizz body spray.
Advertising : Fragrance : Retail
New wearable tracks hydration levels in real time

News

New wearable tracks hydration levels in real time

Researchers at the University of Texas at Austin have developed a non-invasive wearable that continuously monitors hydration levels in real time.
Wearable Technology : Healthcare : Hydration
Stat: Online resale is booming in Britain

News

Stat: Online resale is booming in Britain

Online resale is booming in Britain, with pre-owned shopping now worth £4.3bn ($5.8bn, €5bn) annually and is set to rise to £4.8bn ($6.4bn, €5.5bn)...
Retail : Fashion : Technology
Prada’s 2025 Qixi campaign turns Shanghai’s bridges into a stage for love

News

Prada’s 2025 Qixi campaign turns Shanghai’s bridges into a stage for love

Prada’s campaign for the 2025 Qixi Festival – often referred to as Chinese Valentine’s Day – reimagines China’s legendary love tale through an...
Luxury : Fashion : Chinese Folklore
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN