Los Angeles – Bottled water brand H2Rose has launched a range of beverages that feature rosewater, which has been used over the centuries for its healthful properties.
Due to the presence of antioxidants, tannins and essential vitamins in rosewater, H2Rose’s series of beverages are being marketed as mood enhancers.
Rosewater is traditionally used as a flavouring and is itself not drinkable due to its strong bitter taste. To offset this, the ingredient is diluted and flavours are added, such as apple, mango, berry and peach, creating a highly palatable drink and following the trend for flavoured water.
‘Our company’s vision is to make drinking water more exciting and interesting,’ says co-founder Kia Illulian. ‘After all our bodies are mostly water.’
Around the world we are seeing more extreme examples of brands and consumers re-adopting ancestral dining habits as a source of health and wellness. Find out more about Ayurvedic medicine and the rise of broth in our Ancient Appetites microtrend.