Global – BMW is celebrating its 100th birthday with a world tour to examine what the next 100 years will look like for the auto industry.
The company celebrated the milestone alongside the launch of its BMW Vision Next 100 concept car, which serves to highlights speculative future technologies. The car boasts a Boost mode, where the heads-up display is geared towards improving the driver’s performance, and the fully-automated Ease mode.
The car brand has organised a global tour to discuss the future of the auto industry over the next century. Key topics will include corporate citizenship, sustainability and the impact of digitisation on driving.
BMW recently announced that half of its future R&D department will be made up of computer programmers. Software engineers currently comprise around 20% of the brand’s 30,000 research staff. ‘For me, it is a core competence to have the most intelligent car,’ Fröhlich told Reuters.
Evernote co-founder Phil Libin calls his company ‘the 100-year start-up’, but it’s not just start-ups that need to prepare for the long haul. For more, see our macrotrend The Immortal Brand.