Almost instant fashion

Almost instant fashion

New York – Young designer Wes Gordon has launched his autumn/winter 2016 collection on Instagram, making it immediately available to pre-order.

Article/19010 #1
Wes Gordon autumn / winter 16 collection on Instagram, US Wes Gordon autumn / winter 16 collection on Instagram, US
Wes Gordon autumn / winter 16 collection on Instagram, US Wes Gordon autumn / winter 16 collection on Instagram, US
Wes Gordon autumn / winter 16 collection on Moda Operandi, US Wes Gordon autumn / winter 16 collection on Moda Operandi, US

New York – Designer Wes Gordon has launched his autumn/winter 2016 collection on Instagram, making it immediately available to pre-order.

  • Gordon is just one of many designers playing with the fashion show format this season
  • Customers can pre-order the collection from Moda Operandi, bringing almost instant gratification

Rather than the traditional runway show, Gordon’s Instagram presentation featured nine video vignettes that not only showed off the clothes, but also the subtle details such as the flutter of a ruffle in the wind. ‘This format is an open door, an invitation to the world,’ Gordon told Business of Fashion. ‘It is an opportunity to experience the collection in a poetic and hopefully easy way.’

Immediately after posting the vignettes, which went live during Gordon’s runway time slot for New York Fashion Week, consumers could follow a link on his Instagram page to Moda Operandi, where they could pre-order the collection, with clothing due to be delivered between July and November 2016.

Like others in the industry, Gordon is keen to close the gap between when clothes are shown and when they can be purchased. As a small designer, he may not be able to make the big infrastructural moves that brands such as Burberry are making – selling clothing in-store immediately after its show.

The Big Picture

Wes Gordon’s Instagram collection is one small step towards changing the way fashion is shown and sold. For more on why fashion designers are rejecting the traditional calendar, read our Seasonless Style microtrend.

Discover More News
Brazil pilots world-first data wallet to let citizens profit from digital footprint

News

Brazil pilots world-first data wallet to let citizens profit from digital footprint

Brazil is launching a groundbreaking pilot that could transform personal data into a national asset. The dWallet initiative means that citizens can...
Technology : Data : FinTech
Stat: Gen Z is prioritising climate-conscious careers

News

Stat: Gen Z is prioritising climate-conscious careers

A new survey by Capgemini and UNICEF reveals the extent to which climate concerns are shaping young people’s career ambitions.
Nature : Work : Sustainability
Viva Technology 2025: AI client relationships, algorithmic dating futures and the new creator economy

News

Viva Technology 2025: AI client relationships, algorithmic dating futures and the new creator economy

On day three of Viva Technology in Paris, brand leaders gathered at the CMO Summit to explore how human insight and intelligent technology are resh...
Technology : Global Events : Viva Tech 2025
Viva Technology 2025: Personalised agency, circular retail and regulatory momentum

News

Viva Technology 2025: Personalised agency, circular retail and regulatory momentum

On day two of Viva Technology in Paris, the spotlight turned to the potential of personalised health data and the policies driving circular innovat...
Technology : Global Events : Viva Tech 2025
Foresight Friday: Alice Crossley, senior foresight analyst

News

Foresight Friday: Alice Crossley, senior foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, senior foresight ana...
Foresight Friday : Time : Friction
Stat: Beauty industry faces slower growth amid shifting consumer landscape

News

Stat: Beauty industry faces slower growth amid shifting consumer landscape

The global beauty industry, valued at £325bn ($441bn, €382bn), is entering a period of slower growth and is projected to expand by 5% annually unti...
Beauty : Luxury : Economy
Viva Technology 2025: AI in healthcare, building resilient cities and phygital fashion experiences

News

Viva Technology 2025: AI in healthcare, building resilient cities and phygital fashion experiences

As Viva Technology 2025 opened in Paris, speakers explored how technology can be used to address and help solve global challenges in healthcare, tr...
Technology : Global Events : Viva Tech 2025
TikTok creator Brandon Edelman re-imagines brand trips with Bran Trip

News

TikTok creator Brandon Edelman re-imagines brand trips with Bran Trip

TikTok creator Brandon Edelman (@bran_flakezz) has launched the first-ever Bran Trip – a fan-focused spin on the traditional influencer brand trip.
Pop Culture : Brand Trips : Influencer Culture
Stat: Young travellers prioritise the journey as much as the destination

News

Stat: Young travellers prioritise the journey as much as the destination

Nearly three-quarters (70%) of Millennials and Gen Z say they prefer to plan trips that focus on enjoying the journey as much as the destination, o...
Travel : Travel & Hospitality : Gen Z
Mud is rewilding the pet grooming industry

News

Mud is rewilding the pet grooming industry

London-based start-up Mud™ is making a clean break from the polished pet aesthetic dominating the market.
Society : Design : Pets
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN