Toast Ale, London Toast Ale, London
Toast Ale, London Toast Ale, London
Toast Ale, London Toast Ale, London

​Lightly toasted

08 : 02 : 2016 Toast Ale : Trash-To-Table : Whole System Thinking

London – Toast Ale, crafted from unsold slices of bread alongside the usual hops, barley and yeast, addresses one of the UK’s most prominent food waste issues.

  • Some 24m slices of bread are thrown away in the UK each day
  • All profits go to food waste charity Feedback, which aims to halve food wastage by 2030

The venture aims to give new life to unsold loaves that would otherwise be disposed of by bakeries, delicatessens and sandwich shops. The waste slices are turned into breadcrumbs, which are then brewed with malted barley, hops and yeast at Hackney Brewery.

Feedback founder Tristram Stuart has made the recipe open source to kick-start a movement in the industry and hopes to collaborate with more breweries in the future.

‘It was at the Brussels Beer Project where I first found out about this innovative brewing process that turns a colossal global problem into a delicious, drinkable solution,’ says Stuart. ‘We hope to put ourselves out of business. The day there is no waste bread is the day Toast Ale can no longer exist.’ We’ll drink to that.

​The Big Picture

There is growing demand for an overhaul of the dining out experience that reflects agricultural practice. Read our Trash-to-table microtrend to find out more. 

Discover More Daily Signals
Lego’s screen-free Smart Play tests boundaries of tech and imagination

Daily Signals

Lego’s screen-free Smart Play tests boundaries of tech and imagination

At CES 2026, Lego unveiled Smart Play, a connected system that transforms its physical bricks into responsive play experiences using light, sound a...
CES : Technology : Entertainment
Vibram turns barefoot training into mindful movement

Daily Signals

Vibram turns barefoot training into mindful movement

Vibram is expanding its minimalist footwear line with the launch of the FiveFingers V-Soul Foot Map, a women’s model designed for weightlifting and...
Fashion : Footwear : Health & Wellness
Stat: Only one in four Americans act on weight loss

Daily Signals

Stat: Only one in four Americans act on weight loss

New data underscores a persistent challenge for the US fitness and wellness market: motivation remains high, but sustained action does not fol...
Health And Wellness : Obesity : Statistic
L’Oréal shines a light on next-generation beauty tech at CES

Daily Signals

L’Oréal shines a light on next-generation beauty tech at CES

At The Consumer Electronic Show (CES) 2026 in Las Vegas, multinational beauty brand L’Oréal unveiled two light-powered beauty innovations
Beauty : Technology : CES
Foresight Friday: Alice Crossley, senior foresight analyst

Daily Signals

Foresight Friday: Alice Crossley, senior foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, senior foresight analyst ...
Health & Wellness : Food & Drink : Foresight Friday
Stat: Auction house sales rebound due to collector items and private sales

Daily Signals

Stat: Auction house sales rebound due to collector items and private sales

After two years of decline, the global auction market showed renewed momentum in 2025, with Christie’s and Sotheby’s projecting higher revenue...
Luxury : Auctions : Statistic
Stat: How strength and longevity are reshaping 2026 fitness priorities

Daily Signals

Stat: How strength and longevity are reshaping 2026 fitness priorities

Strength training continues to dominate global wellness priorities, according to Life Time’s 2026 Wellness Survey. Some 42.3% of respondents to the...
Health : Fitness : Statistic
CES spotlights a new wave of intentional smartphones

Daily Signals

CES spotlights a new wave of intentional smartphones

At the Consumer Electronics Show in Las Vegas, smartphone innovation is shifting away from feature overload towards focus, control and intent. Two ...
Technology : Consumer Electronics Show : Global Events
Why Pharmaicy is selling synthetic drugs for AI

Daily Signals

Why Pharmaicy is selling synthetic drugs for AI

Start-up Pharmaicy is pushing the boundaries of machine intelligence with what it claims is the world’s first ‘marketplace for synthetic drugs for ...
Technology : Creativity : Psychedelics
Community Clothing makes a performance case for plastic-free sportswear

Daily Signals

Community Clothing makes a performance case for plastic-free sportswear

British social enterprise and clothing brand Community Clothing has introduced Organic Athletic, a 100% plastic-free sportswear range made using pl...
Sports : Fashion : Sustainability
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN