Bucking the trend

Bucking the trend

Minneapolis, US – Pizza brand Totino’s is using gaming site Twitch to reach audiences for this year’s Super Bowl.

Article/18940 #1
Bucking Couch Bowl by Totino and Twitch, US

Minneapolis, US – Pizza brand Totino’s is using gaming site Twitch to reach audiences for this year’s Super Bowl.

  • In a one-day competition, professional gamer iijeriichoii will take on three amateur gamers 
  • The players will try to keep their concentration while being thrown around by an audience-controlled couch

On Sunday 7 February, Amazon-owned Twitch will host Totino’s Bucking Couch Bowl, an interactive viewing experience in which professional and amateur gamers will be pitted against each other while being spun and buffeted by a mechanical sofa.

Viewers can control the couch by posting commands in the comments section of Totino’s Twitch channel, seeing the effects of their engagement with the brand in real time. The broadcast will begin at 12:00pm PST on Super Bowl Sunday, part of the Twitch Plays programme that invites advertisers to run interactive campaigns.

‘We’re getting interest from bigger consumer packaged goods brands who are willing to take risks these days,’ says Andrea Garabedian, sales marketing director at Twitch. Through Twitch, the advert becomes playable and more multifaceted, and is likely to keep viewers attentive and increase the number of impressions. 

The Big Picture

A new breed of advertising format combines the physical and the digital as more people head to live streaming sites including Twitch and Periscope. BMW recently invited followers along for the ride on an adventure into the American wilderness. 

Discover More News
Polaroid champions an analogue way of living amid AI hype

News

Polaroid champions an analogue way of living amid AI hype

Polaroid has launched The Camera for an Analog Life, a campaign designed to push back against screen fatigue and AI overload. The initiative celebr...
Technology : Design : Advertising
Zalando shifts from algorithm discovery to beauty expert authority with Insider’s Edit

News

Zalando shifts from algorithm discovery to beauty expert authority with Insider’s Edit

Zalando is rethinking how it sells beauty with the launch of Insider’s Edit, a new shoppable content series that blends expert advice with curated ...
Beauty : Retail : Fashion
Stat: AI’s impact on traditional search is already impacting ad spend

News

Stat: AI’s impact on traditional search is already impacting ad spend

As AI agents begin making purchases on behalf of consumers, retailers must redesign websites and rethink advertising strategies to remain visible a...
Technology : Retail
Iris van Herpen unveils Sympoiesis at Paris Haute Couture Week

News

Iris van Herpen unveils Sympoiesis at Paris Haute Couture Week

At Paris Haute Couture Week, Iris van Herpen unveiled Sympoiesis, a collection steeped in material innovation.
Couture : Fashion : Bioluminescent Algae
Foresight Friday: Dan Hastings, deputy foresight editor

News

Foresight Friday: Dan Hastings, deputy foresight editor

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about.
Fashion : Luxury : Pop Culture & Media
Stat: Global spending on leisure travel will triple by 2040

News

Stat: Global spending on leisure travel will triple by 2040

A new report by Boston Consulting Group reveals that the global leisure travel market is set to triple in value, growing from £3.51 trillion ($4.25...
Travel : Hospitality : Tourism
Tripadvisor rebranding elevates travellers’ voices

News

Tripadvisor rebranding elevates travellers’ voices

Tripadvisor has unveiled a major rebranding led by creative studio Koto, marking its evolution from a pioneering travel guide into a global booking...
Travel : Hospitality : Design
Atlanta’s first women’s sports bar Jolene Jolene redefines the game

News

Atlanta’s first women’s sports bar Jolene Jolene redefines the game

Jolene Jolene, Atlanta’s first-ever women’s sports bar, is proof that interest in women’s sports is reshaping the traditionally male-dominated spor...
Hospitality : Sports : Leisure
Stat: Gen Z aren’t quitting alcohol after all

News

Stat: Gen Z aren’t quitting alcohol after all

New research challenges the narrative that Gen Z are the sober generation.
Statistic : Generation Z : Alcohol
Pattern Beauty brings authenticity and curl culture to tv with first-ever commercial

News

Pattern Beauty brings authenticity and curl culture to tv with first-ever commercial

Tracee Ellis Ross has launched Pattern Beauty’s first ever tv commercial, a 60-second spot that blends humour, nostalgia and a celebration of textu...
Haircare : Pattern Beauty : Beauty
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN