Salon d’Hiver at Hauser & Wirth, Zurich Salon d’Hiver at Hauser & Wirth, Zurich
Salon d’Hiver at Hauser & Wirth, Zurich Salon d’Hiver at Hauser & Wirth, Zurich
Salon d’Hiver at Hauser & Wirth, Zurich Salon d’Hiver at Hauser & Wirth, Zurich
Salon d’Hiver at Hauser & Wirth, Zurich Salon d’Hiver at Hauser & Wirth, Zurich

Where art resides

27 : 01 : 2016 Hauser & Wirth : Salon D'Hiver : Exhibition

Zurich – Hauser & Wirth has transformed its second floor gallery into a chic living room replete with artworks.

  • Salon d’Hiver imagines the gallery’s art objects as part of a private collection
  • Sofas, rugs and bookshelves add to the homely feel and encourage visitors to immerse themselves in the setting

Hauser & Wirth’s winter exhibition positions unique artworks, music and books among furniture, fabrics and trinkets to create the ambience of an art-collector’s home. 

The new-look second floor, designed to stir the imagination of potential buyers with its organic feel and inviting sense of warmth, is a far cry from the bare white walls and sparsely placed works of traditional exhibition spaces.

Salon d’Hiver follows the launch of Hauser & Wirth’s Roth Bar & Grill, where customers can dine in the company of artworks by artists including Henry Moore and Jason Rhoades.

The Big Picture

Galleries are not the only ones ditching their serious side. Museums are increasingly rebranding as centres of innovation. Find out more in our Museum Market report.