Clinical confectionery

Seeking to tout the raw chemical benefit of the product rather than the pleasure of the eating experience, the large number on each bar’s packaging delineates its capacity for absorbing free radicals – highly reactive chemicals that have the potential to harm cells. 

Oliphen chocolate contains a rich blend of polyphenols, which contain high levels of hydroxytyrosol, one of the most powerful naturally occurring antioxidants used to stall and prevent cell damage.

Typical Organization, the Athens-based agency behind the branding, describes its design direction as ‘an intertextual play with functionalist pharmaceutical clichés’.