Clinical confectionery

15 : 01 : 2016 Oliphen : Packaging : Chocolate

Nicosia – Cypriot confectionery company Oliphen has given the Mediterranean diet a scientific makeover with its range of antioxidant chocolate.

  • Oliphen chocolate contains a blend of polyphenols extracted from olives and grape seeds
  • The design is inspired by classic pharmaceutical packaging
Oliphen chocolate, Cyprus Oliphen chocolate, Cyprus
Oliphen chocolate, Cyprus Oliphen chocolate, Cyprus
Oliphen chocolate, Cyprus Oliphen chocolate, Cyprus
Oliphen chocolate, Cyprus Oliphen chocolate, Cyprus

Seeking to tout the raw chemical benefit of the product rather than the pleasure of the eating experience, the large number on each bar’s packaging delineates its capacity for absorbing free radicals – highly reactive chemicals that have the potential to harm cells. 

Oliphen chocolate contains a rich blend of polyphenols, which contain high levels of hydroxytyrosol, one of the most powerful naturally occurring antioxidants used to stall and prevent cell damage.

Typical Organization, the Athens-based agency behind the branding, describes its design direction as ‘an intertextual play with functionalist pharmaceutical clichés’.

The Big Picture

Consumers looking to lead healthier lifestyles are turning their attention to ingredients and their properties. Find out more in our macrotrend The Optimised Self.

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