Meadham Kirchhoff SS 2013, Image courtesy of NOWFASHION, London Meadham Kirchhoff SS 2013, Image courtesy of NOWFASHION, London
Van Beirendonck, Bad Baby Boys AutumnWinter 86-87, Photograph by Patrick Robyn Walter, London Van Beirendonck, Bad Baby Boys AutumnWinter 86-87, Photograph by Patrick Robyn Walter, London
Christopher Shannon SS 2016, Image courtesy of Christopher Shannon, London Christopher Shannon SS 2016, Image courtesy of Christopher Shannon, London
n The Perfect Kiss (12 Inch Version), Photograph by Alasdair McLella, London n The Perfect Kiss (12 Inch Version), Photograph by Alasdair McLella, London

Boy wonders

11 : 01 : 2016 Mad About The Boy : Menswear : Fashion

London – A new exhibition at London Fashion Space Gallery explores fashion designers’ fixation with male youth.

  • Curator Lou Stoppard explores themes such as sexuality, street culture and the rise of Neutral Culture
  • Mad About The Boy features audio interviews, photography, films as well as key pieces from designers, including Gosha Rubchinskiy and Raf Simons

Seminal photographs of skinheads from the 1980s by celebrated fashion photographer Nick Knight sit alongside a spring/summer 2015 collaboration between grime artist Skepta and chillwear designer Nasir Mazhar, demonstrating the increasing pertinence of youth culture on today’s fashion industry.

‘Things such as joggers, jeans and sweaters are now as relevant to the lives of 50-year-old men, whereas before they were ghettoised to youth culture,’ Lou Stoppard, editor of SHOWstudio and curator of the exhibition, tells LS:N Global. ‘Fashion critic Charlie Porter talks brilliantly about how the suit is a seminal piece of design, but it’s simply not relevant to his life.’

Stoppard also highlights the rise of gender fluidity, citing JW Anderson’s androgynous collections and fashion photographer Brett Lloyd’s editorials. But she is still keen to highlight the differences between the genders. ‘With masculinity there is more of a focus on rights of passage, gangs and freedom,’ says Stoppard. ‘With women the focus is much more on aesthetics and youthful beauty.’

The Big Picture

Today, age is just a number. Read our macrotrend The Flat Age Society to see why you can market to a 35-year-old, a 45-year-old and a 55-year-old in exactly the same way.

Discover More Daily Signals
Under Armour backs the rise of the women’s sports economy

Daily Signals

Under Armour backs the rise of the women’s sports economy

American athletic brand Under Armour has unveiled Click Clack: The Next Era, a new campaign reimagining its original Click-Clack football advert fr...
Sport : Womens Sports : Football
Levi’s launches Wear Longer Project to teach Gen Z clothing repair skills

Daily Signals

Levi’s launches Wear Longer Project to teach Gen Z clothing repair skills

Levi’s has unveiled the Wear Longer Project, a new education initiative designed to equip young people with practical skills to repair, refresh and...
Sustainability : Fashion : Levis
Stat: Britain’s stiff upper lip still shapes modern masculinity

Daily Signals

Stat: Britain’s stiff upper lip still shapes modern masculinity

A new YouGov study of 4,403 UK adults highlights how attitudes to crying are still deeply gendered in Britain.
Health & Wellness : Masculinity : Statistic
Chevrolet revives its ‘See the USA’ jingle to celebrate America’s semiquincentennial

Daily Signals

Chevrolet revives its ‘See the USA’ jingle to celebrate America’s semiquincentennial

As the US celebrates its 250th anniversary in 2026, Chevrolet is inviting Americans to hit the road with a new ad campaign that reimagines its icon...
Mobility : Branding : Advertising
How Spotify’s book strategy signals the return of intellectual culture

Daily Signals

How Spotify’s book strategy signals the return of intellectual culture

Audio streaming app Spotify is deepening its push into publishing with two updates designed to make reading more fluid across formats.
Spotify : Books : Technology
Stat: Why skill investment is lagging behind AI ambition in the workplace

Daily Signals

Stat: Why skill investment is lagging behind AI ambition in the workplace

Almost three-quarters (74%) of businesses say they are prioritising investment in technology, data and platforms over spending on workforce develop...
Technology : AI : Statistic
Why James Turrell is designing for awe in an age of attention fatigue

Daily Signals

Why James Turrell is designing for awe in an age of attention fatigue

ARoS Museum of Art in Aarhus will unveil As Seen Below on 19 June 2026, the largest Skyspace artist James Turrell has ever created within a museum ...
Design : Architecture : Art
F1 team names Anthropic's Claude as Official Thinking Partner

Daily Signals

F1 team names Anthropic's Claude as Official Thinking Partner

AI company Anthropic has announced a multi-year partnership with Atlassian Williams F1 Team, naming its AI model Claude as the team’s 'Official Thi...
AI : Sport : Technology
Stat: E-commerce enters the age of spontaneity as AI reshapes discovery

Daily Signals

Stat: E-commerce enters the age of spontaneity as AI reshapes discovery

A new consumer survey by AB Tasty highlights five e-commerce trends set to define winning strategies in 2026, pointing to a more spontaneous, AI-le...
Retail : Ecommerce : Online Shopping
Heineken leverages the power of fandom to spark friendship between strangers

Daily Signals

Heineken leverages the power of fandom to spark friendship between strangers

International brewer Heineken has launched Fans Have More Friends, a sponsorship platform built on the idea that shared passions are one of the fas...
Fandom : Sports : Drinks
You have 2 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN