For those looking to enjoy an alcohol-free evening, an uninspiring shortlist of monotonous mocktails, sodas and alcohol-free beer usually awaits.
Branson is on a mission to change all that. Seedlip, his non-alcoholic spirit, features sumptuous wood, spice and citrus flavours inspired by forgotten herbal recipes from the 16th and 17th centuries.
‘There’s this amazing drinks world, this amazing cocktail culture and amazing food world, and yet there isn’t this amazing non-alcoholic world,’ says Branson. ‘This is for people who do drink, but don’t want to drink all the time, be it for a business lunch or an evening out.’
The first batch of Seedlip, designed to be used in mixers or non-alcoholic cocktails, has already sold out. Branson hopes to win over health-conscious consumers looking for a sophisticated drinking experience without the hangover.