Japan – Deja vu is an interactive music video that enables viewers to engage with the producer’s creative concept.
Musician and artist Kamra has collaborated with creative agency Invisible Designs Lab on a new interactive music video for his single Deja vu.
A desktop camera captures an image of a viewer’s face, which is then used to create a unique audio-visual artwork examining various identities and emotional states to the soft, glitchy beats of Kamra’s soundscape.
In one instance, different parts of the viewer’s face merge with others to create a surreal collage evocative of LS:N Global’s Digital Surrealism design direction.
The concept for the interactive video mirrors the key idea for the Kamra’s album Artificial Emotions, which plays with the idea of an out-of-body experience.
Interactive music videos such as Deja vu are enabling producers to communicate the message behind their tracks in a more direct and immediate way. For more, read our microtrend on Transmedia Music Videos.