Christmas crackers
Argos Just Can't Wait advert

Christmas crackers

UK – As Christmas adverts were launched this week, LS:N Global has been busy sorting the best from the rest.

Article/18546 #1
Just Can't Wait, Argos

UK – As Christmas adverts were launched this week LS:N Global has been busy sorting the best from the rest.

Tesco is one of the big winners this year with its witty send-up of modern life as seen through the eyes of a dysfunctional family. So often brands are guilty of over-sentimentally at this time of year, but Tesco has kept it fresh and funny with references to gluten-free diets and flirting in the first of four spots.

Waitrose also showed a more humorous side by releasing 10-second trailers of its advert What Makes Your Christmas? Creating quick and highly shareable content shows an appreciation for the way its customers behave online and generated an air of expectancy for the main show.

Also calling time on sentimentality is Argos. For #JustCantWait the retailer ditched slow and steady in favour of a high-octane chase down a mountain side, showing off its extensive product range and same-day delivery service.

Buoyed by the success of 2013’s Sorry, I Spent It On Myself, Harvey Nichols once again made Christmas Day disappointment the centre of its messaging. As LS:N Global explains in Full-stop Strategies in Anti-authenticity Marketing, however, brands must know when to let go of a good idea and this year’s Avoid #GiftFace fails to have the same impact this time around.

Harvey Nichols is not the only one lauding materiality during the festive season. Currys PC World has recruited actor Jeff Goldblum for Spare the Act, a series of short films in which family members, underwhelmed by Christmas, learn to fake the holiday spirit. 

The Big Picture

For more on how to learn when to let go of a good idea and how to market to savvy consumers who know all the tricks, read our Anti-authenticity Marketing macrotrend.

Discover More News
Asahi Super Dry spotlights style and culture in campaign for Women’s Rugby World Cup

News

Asahi Super Dry spotlights style and culture in campaign for Women’s Rugby World Cup

Asahi Super Dry has launched a bold new campaign film starring English rugby union player Ellie Kildunne, spotlighting the confidence, creativity a...
Sports : Food And Drink : Advertising
Meta eyes smart glasses market with reported EssilorLuxottica stake

News

Meta eyes smart glasses market with reported EssilorLuxottica stake

Meta is reportedly taking a £2.6bn ($3.5bn, €3bn) stake in EssilorLuxottica, emphasising the tech giant’s growing commitment to smart eyewear as a ...
Technology : Fashion : Smart Glasses
Stat: Culture-driven fandom is reshaping Formula 1

News

Stat: Culture-driven fandom is reshaping Formula 1

Formula 1’s global fandom is entering a new era, fuelled by Gen Z, women and culturally captivated audiences.
Sports : Formula One : Streaming
Immersive design is reshaping the future of luxury spaces

News

Immersive design is reshaping the future of luxury spaces

Immersive technologies are redefining how luxury brands design and deliver physical spaces, from real estate to retail and hospitality.
Luxury : Technology : Design
Polaroid champions an analogue way of living amid AI hype

News

Polaroid champions an analogue way of living amid AI hype

Polaroid has launched The Camera for an Analog Life, a campaign designed to push back against screen fatigue and AI overload. The initiative celebr...
Technology : Design : Advertising
Zalando shifts from algorithm discovery to beauty expert authority with Insider’s Edit

News

Zalando shifts from algorithm discovery to beauty expert authority with Insider’s Edit

Zalando is rethinking how it sells beauty with the launch of Insider’s Edit, a new shoppable content series that blends expert advice with curated ...
Beauty : Retail : Fashion
Stat: AI’s impact on traditional search is already impacting ad spend

News

Stat: AI’s impact on traditional search is already impacting ad spend

As AI agents begin making purchases on behalf of consumers, retailers must redesign websites and rethink advertising strategies to remain visible a...
Technology : Retail
Iris van Herpen unveils Sympoiesis at Paris Haute Couture Week

News

Iris van Herpen unveils Sympoiesis at Paris Haute Couture Week

At Paris Haute Couture Week, Iris van Herpen unveiled Sympoiesis, a collection steeped in material innovation.
Couture : Fashion : Bioluminescent Algae
Foresight Friday: Dan Hastings, deputy foresight editor

News

Foresight Friday: Dan Hastings, deputy foresight editor

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about.
Fashion : Luxury : Pop Culture & Media
Stat: Global spending on leisure travel will triple by 2040

News

Stat: Global spending on leisure travel will triple by 2040

A new report by Boston Consulting Group reveals that the global leisure travel market is set to triple in value, growing from £3.51 trillion ($4.25...
Travel : Hospitality : Tourism
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN