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Room for discovery

By Jessica Smith 12 : 11 : 2015 The Rooms : Serendipity : Suprise

Bristol – The Rooms festival invited visitors to explore alternate technological futures in a series of interactive installations, workshops and film screenings.

  • From bio-activated mazes to breathing rooms, the festival took visitors on an unpredictable journey
  • The festival presented 53 inventions across 18 rooms
The Rooms by REACT, Bristol The Rooms by REACT, Bristol
The Rooms by REACT, Bristol The Rooms by REACT, Bristol
The Rooms by REACT, Bristol The Rooms by REACT, Bristol
The Rooms by REACT, Bristol The Rooms by REACT, Bristol

The Rooms festival, held over three days in Bristol’s Old Fire Station, Magistrates’ court and police station, was created by REACT, a collaboration between five universities and businesses to support the creative economy.

Exploring notions of serendipity and surprise, visitors could discover the works without the need for detailed instruction. ‘We had maps and signage but it was fairly subtle. It was more about equipping people so they felt confident in going off and getting lost to discover the works for themselves,’ Jo Lansdowne, managing producer at REACT, tells LS:N Global.

​The Big Picture

Consumers are looking for new ways to enjoy serendipitous discovery. To find out more, read our Revelation Brands macrotrend.

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