That’s the spirit

06 : 11 : 2015 Neo-Detox : Alco-Health : Seedlip

London – A blend of six distillates, Seedlip is both a non-alcoholic spirit and a refined soft drink.

  • The botanical blend includes essence of American oak, Guatemalan cardamom, allspice, cascarilla bark, grapefruit and lemon
  • Available to buy at Selfridges, Seedlip will also be sold in restaurants and bars
Seedlip non-alcoholic spirit, London Seedlip non-alcoholic spirit, London
Seedlip non-alcoholic spirit, London Seedlip non-alcoholic spirit, London
Seedlip non-alcoholic spirit, London Seedlip non-alcoholic spirit, London

Inspired by non-alcoholic recipes from John French’s The Art of Distillation, Seedlip joins cordials and shrubs as a non-alcoholic alternative to carbonated soft drinks. The product is named after the traditional term for a basket used to carry seeds.

To produce the spirit, five botanicals, including essence of American oak, Guatemalan cardamom, allspice, cascarilla bark and grapefruit, are distilled at a vinegar distillery in Germany. The final botanical, lemon peel, is distilled in Argentina using a water-extraction process.

Creator Ben Branson suggests a simple tonic serve, but the spirit can also be used as a mixer and will be available in bars and restaurants.

The Big Picture

Seedlip fits into the Neo-Detox movement identified by LS:N Global in 2013. For more shifts in healthy hedonism, read our Alco-health microtrend.

Discover More Daily Signals
Great Western Railway revives legend-led travel storytelling

Daily Signals

Great Western Railway revives legend-led travel storytelling

British train company Great Western Railway (GWR) has launched a new chapter of its long-running Famous Five campaign, drawing on myths and legends...
Travel : Marketing : Brand Heritage
Peanut and Tommee Tippee launch global campaign to put ‘matrescence’ in dictionaries

Daily Signals

Peanut and Tommee Tippee launch global campaign to put ‘matrescence’ in dictionaries

Peanut and Tommee Tippee have launched a global campaign to add the term ‘matrescence’ to dictionaries, arguing that the transition into motherhoo...
Health : Motherhood : Matrescence
Stat: British retail faces generational divide

Daily Signals

Stat: British retail faces generational divide

Some 40% of Gen Z in the UK say they have never bought from a bricks-and-mortar store, according to new research from Adobe Express.
Retail : Generations : Statistic
Niod’s anti-facial disrupts beauty’s clean narrative

Daily Signals

Niod’s anti-facial disrupts beauty’s clean narrative

Deciem’s science-led skincare brand Niod has launched a new campaign video subverting the polished conventions of beauty marketing by replacing ser...
Beauty : Advertising : Environment
Singapore moves to regulate blind boxes over gambling risks

Daily Signals

Singapore moves to regulate blind boxes over gambling risks

Singapore is set to become the first market to require blind box products to disclose the probability of obtaining specific items, as authorities a...
Retail : Toys : Blind Boxes
Stat: ‘My employer’ emerges as the most trusted institution

Daily Signals

Stat: ‘My employer’ emerges as the most trusted institution

The 2026 Edelman Trust Barometer, based on a survey of nearly 34,000 respondents across 28 countries, shows insularity reshaping how people re...
Work : Trust : Employers
The Salvation Army launches world’s first digital thrift store on Roblox

Daily Signals

The Salvation Army launches world’s first digital thrift store on Roblox

The Salvation Army is extending its resale model into gaming with the launch of Thrift Score, translating the charity’s bricks-and-mortar thrift fo...
Fashion : Retail : Digital
Lyma builds an integrated operating system for skincare

Daily Signals

Lyma builds an integrated operating system for skincare

British medtech company Lyma has launched an AI-powered wellness app that extends its skincare proposition into a fully connected digital ecosystem.
Beauty : Wellness : Medtech
Stat: How Chinese and Indian travellers are driving Asia-Pacific outbound travel

Daily Signals

Stat: How Chinese and Indian travellers are driving Asia-Pacific outbound travel

Outbound travel from Asia-Pacific is accelerating, but not all markets are growing at the same pace, according to new research from MMGY.
Travel : Hospitality : Tourism
Nothing turns retail into a community engine in Bengaluru

Daily Signals

Nothing turns retail into a community engine in Bengaluru

Consumer electronics brand Nothing has opened its first Indian retail space in Bengaluru, drawing more than 2,000 people to queue on 14 February 2026.
Retail : Technology : Design
You have 1 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN