That’s the spirit

06 : 11 : 2015 Neo-Detox : Alco-Health : Seedlip

London – A blend of six distillates, Seedlip is both a non-alcoholic spirit and a refined soft drink.

  • The botanical blend includes essence of American oak, Guatemalan cardamom, allspice, cascarilla bark, grapefruit and lemon
  • Available to buy at Selfridges, Seedlip will also be sold in restaurants and bars
Seedlip non-alcoholic spirit, London Seedlip non-alcoholic spirit, London
Seedlip non-alcoholic spirit, London Seedlip non-alcoholic spirit, London
Seedlip non-alcoholic spirit, London Seedlip non-alcoholic spirit, London

Inspired by non-alcoholic recipes from John French’s The Art of Distillation, Seedlip joins cordials and shrubs as a non-alcoholic alternative to carbonated soft drinks. The product is named after the traditional term for a basket used to carry seeds.

To produce the spirit, five botanicals, including essence of American oak, Guatemalan cardamom, allspice, cascarilla bark and grapefruit, are distilled at a vinegar distillery in Germany. The final botanical, lemon peel, is distilled in Argentina using a water-extraction process.

Creator Ben Branson suggests a simple tonic serve, but the spirit can also be used as a mixer and will be available in bars and restaurants.

The Big Picture

Seedlip fits into the Neo-Detox movement identified by LS:N Global in 2013. For more shifts in healthy hedonism, read our Alco-health microtrend.

Discover More Daily Signals
The Trend:  Romantic Anarchy

Daily Signals

The Trend:  Romantic Anarchy

Younger generations are rewriting the rules of romance – approaching love with equal parts idealism and irreverence.
Pop Culture : Media : Romance
The Big Idea: Branding in the Age of Elasticity

Daily Signals

The Big Idea: Branding in the Age of Elasticity

As the Western world enters a time of cultural volatility and political division, brands face a choice: retreat, react or re-root.  
Pop Culture : Media : Branding
The Viewpoint: Trad Love and a 19th century foresight framework for romance

Daily Signals

The Viewpoint: Trad Love and a 19th century foresight framework for romance

Pop Culture : Media : Dating
The Space: Why Netflix’s restaurant residency in Las Vegas speaks to fandoms

Daily Signals

The Space: Why Netflix’s restaurant residency in Las Vegas speaks to fandoms

Netflix expanding its entertainment empire into immersive dining in late 2025 with Netflix Bites Vegas, a year-long residency at MGM Grand in Las V...
Pop Culture : Media : Netflix
The Campaign: Instagram champions creative risk-taking with star-studded global campaign

Daily Signals

The Campaign: Instagram champions creative risk-taking with star-studded global campaign

As Instagram approached its 15th anniversary, the platform has launched a new campaign spotlighting creativity on social media.
Pop Culture : Media : Entertainment
The Trend: Phygital Fittings

Daily Signals

The Trend: Phygital Fittings

Virtual try-ons are evolving from transactional tools into immersive, emotionally aware stages for exploration, self-expression and co-creation.
Retail : Fashion : Technology
The Campaign: John Lewis celebrates 100 iconic products for its centenary

Daily Signals

The Campaign: John Lewis celebrates 100 iconic products for its centenary

UK department store John Lewis marked 100 years of its Never Knowingly Undersold promise with a new multimedia campaign created by advertising comp...
Retail : Advertising : Branding
The Viewpoint: Tactile Touchpoints

Daily Signals

The Viewpoint: Tactile Touchpoints

In a retail climate marked by economic anxiety and digital overload, the act of in-store customisation is emerging as a cultural salve, with shoppe...
Retail : Customisation : Craftsmanship
The Space: ASOS Live redefines fashion shopping through creator-led video content

Daily Signals

The Space: ASOS Live redefines fashion shopping through creator-led video content

Online retailer ASOS has launched ASOS Live, a new video shopping experience designed to merge inspiration, content and commerce within its app.
Retail : Fashion : Technology
The Big Idea: Six Storified Retail Environments

Daily Signals

The Big Idea: Six Storified Retail Environments

Storified retail crosses entertainment with hospitality to provide experiences that immerse visitors in emotive, local and cultural moments which d...
Retail : Hospitality : Storytelling
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN