That’s the spirit

06 : 11 : 2015 Neo-Detox : Alco-Health : Seedlip

London – A blend of six distillates, Seedlip is both a non-alcoholic spirit and a refined soft drink.

  • The botanical blend includes essence of American oak, Guatemalan cardamom, allspice, cascarilla bark, grapefruit and lemon
  • Available to buy at Selfridges, Seedlip will also be sold in restaurants and bars
Seedlip non-alcoholic spirit, London Seedlip non-alcoholic spirit, London
Seedlip non-alcoholic spirit, London Seedlip non-alcoholic spirit, London
Seedlip non-alcoholic spirit, London Seedlip non-alcoholic spirit, London

Inspired by non-alcoholic recipes from John French’s The Art of Distillation, Seedlip joins cordials and shrubs as a non-alcoholic alternative to carbonated soft drinks. The product is named after the traditional term for a basket used to carry seeds.

To produce the spirit, five botanicals, including essence of American oak, Guatemalan cardamom, allspice, cascarilla bark and grapefruit, are distilled at a vinegar distillery in Germany. The final botanical, lemon peel, is distilled in Argentina using a water-extraction process.

Creator Ben Branson suggests a simple tonic serve, but the spirit can also be used as a mixer and will be available in bars and restaurants.

The Big Picture

Seedlip fits into the Neo-Detox movement identified by LS:N Global in 2013. For more shifts in healthy hedonism, read our Alco-health microtrend.

Discover More Daily Signals
How WMH&I is uniting land and people through design

Daily Signals

How WMH&I is uniting land and people through design

Environmental charity Natural Habitat has unveiled a new identity by WMH&I, designed to reconnect communities with land through emotionally res...
Sustainability : Design : Branding
Foresight Friday: Savannah Scott, creative director

Daily Signals

Foresight Friday: Savannah Scott, creative director

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, our creative director Sav...
Foresight Friday : SXSW : Creativity
Stat: Gen Z turns to social for food inspiration as video dominates media habits

Daily Signals

Stat: Gen Z turns to social for food inspiration as video dominates media habits

Gen Z’s media habits are evolving rapidly, with video platforms and social feeds reshaping how young audiences consume content – and what influence...
Drinks : Social Media : Inspiration
SXSW 2026: How can brands move on the pulse of culture? 

Daily Signals

SXSW 2026: How can brands move on the pulse of culture? 

On day three of SXSW 2026, the conversation turned to one of the biggest buzzwords in modern marketing: community.
Global Events : SXSW : Marketing
The China Playbook: What brands get right and wrong about Chinese New Year campaigns

Daily Signals

The China Playbook: What brands get right and wrong about Chinese New Year campaigns

The China Playbook is a monthly briefing from Hot Pot China equipping businesses with the knowledge to navigate the complexities of the Asian premi...
Hot Pot : The China Playbook : Chinese New Year
Stat: How everyday rituals are becoming markers of status

Daily Signals

Stat: How everyday rituals are becoming markers of status

According to a recent report by global fashion and media brand Highsnobiety, status is becoming embedded in everyday rituals, enviro...
Groceries : Identity : Beauty
SXSW 2026: Why boring brands are borrowing from entertainment to break the internet

Daily Signals

SXSW 2026: Why boring brands are borrowing from entertainment to break the internet

On day two of SXSW 2026 speakers challenged a long-held assumption in marketing: that so-called ‘boring’ categories must produce dull advertising.
Global Events : SXSW : Advertising & Branding
Why WhatsApp is launching pre-teen accounts

Daily Signals

Why WhatsApp is launching pre-teen accounts

Instant messaging service WhatsApp is expanding its user base by introducing pre-teen accounts, lowering access to include users aged under 13 for ...
Social Media : Parental Control : Online Safety
Stat: How to appeal to each generation through visual design

Daily Signals

Stat: How to appeal to each generation through visual design

New research from Adobe reveals a widening generational divide in how UK consumers perceive design, with younger audiences placing significantly gr...
Design : Branding : Marketing
Creators, community and culture take centre stage at SXSW Austin 2026

Daily Signals

Creators, community and culture take centre stage at SXSW Austin 2026

A central question echoed across discussions on the first day of SXSW 2026: how can brands tap into culture in a way that feels genuinely relevant?
Global Events : SXSW : Marketing
You have 2 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN