That’s the spirit

06 : 11 : 2015 Neo-Detox : Alco-Health : Seedlip

London – A blend of six distillates, Seedlip is both a non-alcoholic spirit and a refined soft drink.

  • The botanical blend includes essence of American oak, Guatemalan cardamom, allspice, cascarilla bark, grapefruit and lemon
  • Available to buy at Selfridges, Seedlip will also be sold in restaurants and bars
Seedlip non-alcoholic spirit, London Seedlip non-alcoholic spirit, London
Seedlip non-alcoholic spirit, London Seedlip non-alcoholic spirit, London
Seedlip non-alcoholic spirit, London Seedlip non-alcoholic spirit, London

Inspired by non-alcoholic recipes from John French’s The Art of Distillation, Seedlip joins cordials and shrubs as a non-alcoholic alternative to carbonated soft drinks. The product is named after the traditional term for a basket used to carry seeds.

To produce the spirit, five botanicals, including essence of American oak, Guatemalan cardamom, allspice, cascarilla bark and grapefruit, are distilled at a vinegar distillery in Germany. The final botanical, lemon peel, is distilled in Argentina using a water-extraction process.

Creator Ben Branson suggests a simple tonic serve, but the spirit can also be used as a mixer and will be available in bars and restaurants.

The Big Picture

Seedlip fits into the Neo-Detox movement identified by LS:N Global in 2013. For more shifts in healthy hedonism, read our Alco-health microtrend.

Discover More Daily Signals
The Trend: Human by Design

Daily Signals

The Trend: Human by Design

LS:N Global’s coverage of design in 2025 explored humanising design and branding in the age of elasticity.
Design : Creativity : Branding
The Big Idea: Branding in the Age of Elasticity

Daily Signals

The Big Idea: Branding in the Age of Elasticity

LS:N Global’s coverage of design in 2025 explored humanising design and branding in the age of elasticity.
Design
The Campaign: New Forest’s rebranding turns tourists into custodians

Daily Signals

The Campaign: New Forest’s rebranding turns tourists into custodians

LS:N Global’s coverage of design in 2025 explored humanising design and branding in the age of elasticity. 
Design
The Viewpoint: Rehumanising 3D Design

Daily Signals

The Viewpoint: Rehumanising 3D Design

LS:N Global’s coverage of design in 2025 explored humanising design and branding in the age of elasticity. 
Design
The Space: Glossier unveils immersive experience for Fleur fragrance launch in Paris

Daily Signals

The Space: Glossier unveils immersive experience for Fleur fragrance launch in Paris

LS:N Global’s coverage of design in 2025 explored humanising design and branding in the age of elasticity.
Design
The Trend: The Great Beauty Blur

Daily Signals

The Trend: The Great Beauty Blur

2025 marks a critical inflection point for beauty. The sector, once defined by diversity and creativity, has grown increasingly monotonous, as glob...
Beauty : Wellness : Identity
The Big Idea: Neo-community Market

Daily Signals

The Big Idea: Neo-community Market

Brands are redefining engagement by transforming followers into communities where belonging is the ultimate currency.
Beauty : Engagement : Community
The Campaign: The Ordinary exposes beauty industry buzzwords in dystopian new video

Daily Signals

The Campaign: The Ordinary exposes beauty industry buzzwords in dystopian new video

In a provocative campaign in October 2025, skincare brand The Ordinary called out the beauty industry’s reliance on pseudo-scientific language.
Beauty : Skincare : Cosmetics
The Viewpoint: Reframing Ageing

Daily Signals

The Viewpoint: Reframing Ageing

Jacynth Bassett, founder and CEO of Ageism Is Never In Style, is reshaping the conversation around ageing, positioning it as a privilege rather tha...
Beauty : Marketing : Ageing
The Space: Koyia perfumery asks customers to pay with time rather than money

Daily Signals

The Space: Koyia perfumery asks customers to pay with time rather than money

In September 2025, Swedish fragrance brand Koyia introduced a forest-based retail concept where the only currency is time.
Beauty : Retail : Fragrance
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN