:strip_exif():strip_icc()/filestorage/images/64320/EHI-05.jpg)
installation for Eigen Huis & Interieur, VT Wonen&Design Beur
:strip_exif():strip_icc()/filestorage/images/64333/EHI-06.jpg)
installation for Eigen Huis & Interieur, VT Wonen&Design Beur
:strip_exif():strip_icc()/filestorage/images/64308/FRAME-i29-2014-10.jpg)
Frame pop-up store, Amsterdam
:strip_exif():strip_icc()/filestorage/images/64316/20141106-20141106-FrameStore2-001.jpg)
Frame store, Amsterdam
Preview: i29
In this week’s Portfolio, we profile Amsterdam-based interior architecture studio i29.
- The studio seeks to instil a sense of discovery
- Works across retail, hospitality and office environments
Co-founded by Jeroen Dellensen and Jaspar Jansen, i29 is recognised for its bold, graphic style and ability to transform a space through cleverly constructed layouts and unexpected visual effects that invite a wandering mindset. ‘There’s something intriguing about not being able to decipher the space you are entering at first glance,’ says Dellensen. ‘We strive to make a spatial experience for visitors that surprises.’
A collaboration with Dutch magazine Frame on two retail installations offered a unique sensory experience, creating moments of revelation and surprise through contrasting visuals and staggered partitions.
The Big Picture: To find out more about the creative approach behind i29’s work, read our Portfolio feature. For more on physical spaces that enable moments of serendipity, read our Explorium Retail microtrend.
:strip_exif():strip_icc()/filestorage/images/128409/hco-241115-isamaya-s11-063-u.jpg)
:strip_exif():strip_icc()/filestorage/images/125057/copy-of-img-7702-copy.jpg)
:strip_exif():strip_icc()/filestorage/images/128804/lsn-video-thumbnail-template.png)
:strip_exif():strip_icc()/filestorage/images/125457/jacynth-with-the-50-models-for-ending-the-age-of-invisibility-project-by-ageism-is-never-in-style-x-centre-for-ageing-better-photo-by-jenna-smith-1.jpg)
:strip_exif():strip_icc()/filestorage/images/128247/screenshot-2025-09-25-at-15-30-20.png)
:strip_exif():strip_icc()/filestorage/images/127308/be-06.jpeg)
:strip_exif():strip_icc()/filestorage/images/128027/hinge-assetlibrary-sceneo-singleportrait1-168.jpg)
:strip_exif():strip_icc()/filestorage/images/129369/appleholidaycritters.jpg)
:strip_exif():strip_icc()/filestorage/images/127517/16x9-9.jpg)
:strip_exif():strip_icc()/filestorage/images/127478/uchronia-koibird-shop-photos-fe-lix-dol-maillot-1.jpg)