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installation for Eigen Huis & Interieur, VT Wonen&Design Beur
installation for Eigen Huis & Interieur, VT Wonen&Design Beur
Frame pop-up store, Amsterdam
Frame store, Amsterdam
Preview: i29
In this week’s Portfolio, we profile Amsterdam-based interior architecture studio i29.
- The studio seeks to instil a sense of discovery
- Works across retail, hospitality and office environments
Co-founded by Jeroen Dellensen and Jaspar Jansen, i29 is recognised for its bold, graphic style and ability to transform a space through cleverly constructed layouts and unexpected visual effects that invite a wandering mindset. ‘There’s something intriguing about not being able to decipher the space you are entering at first glance,’ says Dellensen. ‘We strive to make a spatial experience for visitors that surprises.’
A collaboration with Dutch magazine Frame on two retail installations offered a unique sensory experience, creating moments of revelation and surprise through contrasting visuals and staggered partitions.
The Big Picture: To find out more about the creative approach behind i29’s work, read our Portfolio feature. For more on physical spaces that enable moments of serendipity, read our Explorium Retail microtrend.
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