At Harris’ store, customers can discover the secrets of the perfume-making process at first hand. An off-the-shelf Seasonal Edition collection is inspired by the five essential fragrance families of citrus, floral, wood, fern and oriental, while the Laboratory Edition collection takes a deeper look at specific notes. Customers can also buy Laboratory Edition formulas to become the sole owner of a particular scent.
The perfumes are contained in beautiful, hand-blown bottles created in collaboration with Michael Ruh Studio and can be personalised with the customer’s initials. Velvet sofas and mid-century modern furniture provide a further nod to the Golden Age design direction.
‘For so long, perfumery has been this secret, hidden world,’ Harris told LS:N Global. ‘In the same way that people visit their local bakery or butchers, a perfumery has a role to play on the high street.’
As we examined in our Mix Masters microtrend, the world of scent is a secretive one, but in response to a rising connoisseurship, brands are opening up to create more meaningful relationships with consumers.