Dutch Design Week 2015 – Dutch designer Martijn van Strien has re-imagined the clothing supply chain with his Post-Couture Collective collection.
Presented during Dutch Design Week, van Strien’s six-piece collection is based on his label mphvs’ collection One Off. People can download the designs online, and have the 3D-knitted fabric produced and laser-cut at their local Makerspace studio. If a Makerspace studio is not available, then Post-Couture Collective will send a kit of the personalised clothing directly to the consumer, where she can assemble it at home.
‘I believe the fashion industry is one of excess, over-consumption and selling massive amounts of generic products,’ says van Strien. ‘By offering people a chance to influence and be part of the design and production of their garments, this will create much more attractive products than the current mass-manufacturing industry does. Who wouldn’t choose a garment that is designed and made especially for them and their body shape?’
Consumers are increasingly aware of the problem of waste in the clothing industry and designers are taking a Whole-system Thinking approach to solutions. For more on Dutch Design Week, visit our Seed and Shows sections throughout the week.